information systems‚ in order to enhance a firm’s effectiveness‚ efficiency and profitability. A strong MNC presence in the FMCG (Fast Moving Consumer Goods) sector‚ the existence of a wide distribution network‚ intense competition‚ the availability of key raw materials‚ lower labour costs‚ and a presence across the entire value chain have resulted in a thriving market for FMCG companies. The sector will grow by over 50 percent in rural and semi-urban India by 2010. With the opening up of the Indian
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Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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Scholarship The Alan Shawn Feinstein Graduate School 7-20-2013 Does Social Media Affect Consumer DecisionMaking? Patarawadee Sema Johnson & Wales University - Providence‚ PES787@wildcats.jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Advertising and Promotion Management Commons‚ and the Marketing Commons Repository Citation Sema‚ Patarawadee‚ "Does Social Media Affect Consumer Decision-Making?" (2013). MBA Student Scholarship. Paper 24. http://scholarsarchive
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Influence of Packaging on Base of the Pyramid consumers with reference to FMCG industry in India Abstract Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale‚ and product packaging has been found to play a strategic role in seven of the
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REPORT ON BENCHMARKING OF FMCG INDUSTRIES IN INDIA BY: SHASHANK CHAUHAN TABLE OF CONTENTS CONTENT PAGE NUMBER 1. Acknowledgements ………………………………………………02 2. Declaration……………………………………………………......03 3. Introduction……………………………………………………….05 4. Executive Summary………………………………………………06 5. Industry analysis………………………………………………….07 6. About industry……………………………………………………08 7. Structural analysis of Indian FMCG industry………………….. 08-09 8. Distinguish feature of Indian FMCG business…………………...09 9. Analysis of
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Title | Examining the Use of Social Media and Its Impact on Corporate Commerce | Eric Salley Wk 1 Toolwire Assessment A‚ Part One - Evaluating the Pros and Cons of Different Social Media Sites | Identify the pros and cons for each site. | Blogger Con: Too much information - public disclosure | Blogger Pro: Ability to incorporate elements of other social media sites | Blogger Pro: Ability to create a community | Blogger Pro: Instant communication to large groups | Blogger
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Potentially‚ how important is the role of social media (Facebook‚ twitter etc.) in tourist consumption? By Farhaan Syed Mansoor Student no.308688 To be able to understand the question and derive at an answer‚ one needs to divulge deep into defining the concepts of ‘tourist consumption’ and ‘social media. One has to also comprehend the continual changes in the demands of tourism consumers and the subsequent innovative promos‚ terms and notions in tourism that need to be propagated. One will also
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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SOCIAL MEDIA POLICY AND STRATEGY FOR THE RESEARCH‚ WRITING‚ EDITING‚ TRAINING‚ PUBLISHING and SOCIAL CONSULTANCY FIRM - A RESEARCH REPORT November 19‚ 2012 Table of Contents Section One: Introduction Section Two: A Successful Social Media Strategy and Policy Keys to Success Benefits Steps to Creating a Successful Media Strategy and Policy Monitoring/Measuring Social Media Results Conclusion – Time Well Spent – ROI – Business Growth Section One: Introduction
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Social media: A brief history and the implications for business leaders Introduction Over the last three decades‚ the Internet‚ as well as recent technology innovations‚ have transformed everyday life. From the way we communicate‚ to the way we shop for goods and services‚ the Internet has undoubtedly redefined how we interact with each other and even redefined our expectations. The Internet has not only helped the world overcome what was one of the biggest obstacles in communications‚ distance
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