Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
Premium Fast moving consumer goods Unilever India
The following is a list of FMCG companies in India:[5][6] Sahara Q Shop Amway OMFED Ruchi The Authentic taste of India PepsiCo India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller‚ India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL)
Premium Mumbai Kolkata Corporation
the Asian and Indian FMCG markets look like? p2/Defining innovation p3/The FMCG innovation imperative p4/ How does FMCG innovation differ between China and India? p7/Concluding commentsp8 The Indian FMCG sector The innovation imperative What do the Asian and Indian FMCG markets look like? Rising incomes‚ escalating demand‚ new products: FMCG perspectives in Asia‚ including India Asia’s FMCG market Selected FMCG trends in Asia* India’s FMCG market Selected FMCG Trends in India
Premium Fast moving consumer goods Marketing
turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products
Premium Fast moving consumer goods Unilever
emerging trends and buying behavior of the mix n drink product. It also describes the placement‚ stocking‚ packaging and pricing of the mix n drink product in various retail outlets. The report observes the changing dynamics in the FMCG sector which forced the FMCG to revamp their product‚ marketing‚ distribution‚ formats to meet the changing customer requirements or preferences. During the whole process we did category understanding‚ market research‚ retail auditing and competition mapping and
Premium Retailing Alcoholic beverage Marketing
Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point‚ considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store
Premium Marketing Econometrics
of Pakistan Retail * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Retail Industry of Pakistan An Analysis of Grocery Retail landscape of Pakistan 2012 MIP Institute of Business Administration 5/25/2012 * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Table of Contents Snapshot of Pakistan’s Economy 3 Snapshot of Retail Landscape of Pakistan 4
Premium Retailing Shopping mall
Retail • Formats in Retail • Retail Growth Drivers • Key Success Factors • Evolution of Organized Retail • Beauty and Wellness •Overview and Market Sizing •Key Success Factors •Project Economics • Profitability across Verticals • Analysis of Business Models • Color Televisions • Departmental Stores Vs Hypermarkets • US vs India Comparison •Cash and Carry - Segment Analysis •Jewellery Retailing – Segment Analysis •Footwear Retailing – Segmental Analysis •Organized Retail: Growth Projections
Premium Retailing Shopping mall
respected executives of the Foods B.D. team at Hindustan Unilever(HUL)‚Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India‚ possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan‚ Mr. Sachin Sharma‚ under whose tutelage I underwent my training and learnt a lot of first hand application of marketing
Premium Fatty acid Butter Fat
Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
Premium Brand Branding Brand management