behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and
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Competitive Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors: FMCG Industry does not
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(1997) “A Fundamental Analysis of Korean Stock Jiang Xia (2000) “Fundamental Analysis of Price on Chinese Steel Products” Doctoral Dissertation issue retrieved on Feb. 12‚ 2013. 2013 issue retrieved on Feb. 12‚ 2013. 14. http://www.slideshare.net “FMCG-IndiaIndustry-Analysis? retrieved on Sept. 15‚ 2012.
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Thesis Framework On Pricing Strategies Under different market conditions BY:- Nishant Srivastava 2007MBA30 UNDER GUIDANCE OF:- DR. DEEPALI SINGH (ASSOCIATE PROFESSOR) Department of Information Technology ABV-IIITM Introduction What is Pricing ? • Pricing is one of the four major elements of the marketing
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* CASE FACTS: * Misrepresentation of Product of Other Brands (Vehicle Design and Features)‚ though the Logo has been removed * Rash driving‚ racing and over-speeding in mountainous terrain is dangerous and is against the motor vehicles regulations * The child is shown sitting in the front seat (which is not recommended for children below 10 years as sudden braking action in a moving car can throw the child forward hitting the front panel and windscreen glass resulting in serious
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HSC41 KS5 How to challenge information‚ documents‚ systems‚ structures‚ procedures and practices that are discriminatory‚ especially in relation to individuals’ communication and information needs. Challenging the many forms of information that accompany an individual within the care services can be difficult‚ for instance it may be that in a social workers report who has had limited contact with a deaf individual that they believe this person “only hears what they want to hear” or “can
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Current Trends: Challenges faced by FMCG supply chain in India * Several layers of intermediaries does not allow the supply chain to be cost effective and efficient. * Use of IT and other systems like ERP‚RFID is not very prevalent. * Complex tax structure: High Indirect tax‚ lack of uniformity‚ high octroi and changing tax policies result in escalating prices at every level of supply chain. * Poorly developed agricultural infrastructure. * High power cost * Lack of proper
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The Flowchart Of Computer Shop Inventory Management Flowchart Description: * First‚ a retail company receives the merchandise reorder reports. * They take the data from those reports and key it into the computer to create a record (which is the basic process of taking data and converting it into information). * They then take each record and store it into different files. * Retail company receives receiving report. * They then input the data from the report into the computer
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A Foray into Indian FMCG Industry Wrote by : Saraswat Bhattacharya MBA 090093 Amrita school of business 1. What is FMCG? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware
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----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
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