their role in future? In recent years the various innovative channels that are being experimented by FMCG majors in India are: Partnering with Self Help Groups in Rural India. Internet based Rural Kiosks/Hubs Direct Selling We will discuss in detail each of these channels in terms of their current reach and its future growth potential and the role they play in the future of the FMCG distribution. Partnering with Self Help Groups in Rural India As Hindustan Unilever Limited (HUL) sought
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MARICO Vision and Mission: - ’COME WIN’ ---- their vision and mission is captured in this acronym‚ which when bifurcated means the following: - Consumers: For they are the reason we exist. The primary focus of our efforts will be to not only understand what adds greatest value to the consumer but also change and reinvent ourselves if need be. We will translate the consumer’s needs and desires into marketable products and an ever-expanding base of loyal consumers‚ with speed and a quality of
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Intermediaries involved in an IPO Process An IPO stands for Initial Public Offering – the first time a company offers shares to the various sections of the investor population in our country. In the primary market when a share is issued/ offered to public‚ the money that we pay towards the share goes directly to the promoters of the company. An IPO is a process where the promoters of a company issue shares to the public to raise money to expand and run their business more effectively. Once
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Supply Chain Management of FMCG industry Group A2 Akshaya M Rajee-MBA10003 Eldho M Abraham –MBA10025 Lijo Jose-MBA10047 Ramya S-MBA10069 Sreeram C-MBA10093 3/9/2011 INTRODUCTION A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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Ratio Analysis and Risk and Return Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and a considerable
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Salesmen in leading FMCG Companies The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Salesmen play a critical role in any FMCG industry; and for
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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Associate Program Material Appendix I Currency Conversion Development Assignment—Flowcharts Complete the flowcharts for the assignment by typing into the textboxes below. Control Flow Diagram—Main Control ------------------------------------------------- Begin Do you want to quit? Quit ? Provide exit message Display Menu Yes No Convert Currency Display_Results End Begin Do you want to quit? Quit ? Provide exit message Display Menu Yes No Convert Currency Display_Results
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