ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
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Marketing Increasing Disposable income impact on the FMCG sector CIM No-12789513 2 CIM No-12789513 Contents 1.0 Summarise the various sources used together with brief notes.......................................................... 3 2.1 Introduction ...................................................................................................................................... 6 2.2 The future is Managing competitiveness in the FMCG industry .......................................
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Research report::Indian FMCG Industry July 30‚ 2013 OVERVIEW . With a population of over one billion‚ India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~`2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded
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THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA. CASE STUDY: KUMASI METROPOLIS BY ESHUN RICHARD ANYEMEDU KWABENA ANTWI BAAKO VERONICA EKUA ASAMOAH FRANK OWUSU SAMPSON MAVIS AMISSAH A Project Work Presented To The Department Of Business Administration In Partial Fulfillment Of The Requirements For The Award Of A Bachelor Of Business Administration (Bac helor Of Business Administration Marketing Option) JUNE‚ 2012 Page i of 8 DECLARATION We Have Read The University
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks‚ toiletries‚ and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily
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ABOUT THE INDUSTRY FMCG Sector in India Description: FMCG industry‚ alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production‚ distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling‚ marketing‚ financing‚ purchasing‚ etc. The industry also engaged in operations‚ supply chain
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Indian FMCG sector with a market size of $13.1 billion is the fourth largest sector in the economy. A well established distribution network‚ intense competition between the organised and unorganised segments characterises the sector and makes it a unique sector. Even at the time of recession‚ growth in FMCG sector has not slowed down which makes it an important contributor for tax revenue. In fact‚ among the MNCs‚ their Indian arms have contributed more to parent entities than foreign counterparts
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The project begins with introduction about the FMCG sector in India‚ introduction about HUL and P&G with respect to soaps and detergents segment‚ comparing brand management strategies with respect to soaps and detergent‚ Research methodology used in the research work‚ Objective of the study‚ Scope and need of the study‚ Limitations of the study. It is followed by a brief about the Data Analysis and interpretations‚ the project report ends with the Conclusions and Findings‚ Suggestions and Recommendations
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ANALYSIS OF BENCHMARKING SUPPLY CHAIN PRACTICES IN FMCG INDUSTRY INTRODUCTION FMCG sector in India is one of the largest sector in the Indian economy with annual revenues of Rs. 72000 crores. There is still a huge scope for companies to cut down their costs. The penetration level of companies is still relatively low and several categories are fairly unbranded. We can say that companies can still bring up more brands to cover up this several categories. As India is a developing country the prices
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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