Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include
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Role of FMCG companies in the rural sector Abstract The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into the rural market. The sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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Business Process And Pricing Strategy Meena bazar use ELECTRONIC POINT OF SALE (EPOS) till to developstrategic information system in their business process.Each product to be sold must have an identifying code number which isdifferent from that of every other product. Different sizes of the same producteven need different code numbers. These code numbers are printed onto thelabels or packaging of the product in the form of bars codes. Barcodes are made up of a set of black lines and white spaces
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The FMCG sector seems to have finally joined India Inc’s growth party by posting surprising double-digit growth in sales in the past couple of years. With annual revenues of Rs 72‚000 crore‚ it is the one of the largest sectors in the Indian economy. The industry’s future prospects look bright‚ considering rising household incomes and the spread of modern retail. However‚ the per capita income level in India is still very low compared to the developed world. Besides‚ the penetration level of many
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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2. New Product Description 2.1 Features Our company produced a camera with a new concept‚ which is called mirrorless interchangeable lens camera (MILC)‚ and the name of product is CV-3. The new coming from the old is better than old. The CV-3 which design derived from the digital camera explains this meaning perfectly. Our products have many features‚ and I will list some key features as flow. 2.11 Key features • Interchangeable sealed lens/sensor units • Built-in flash • Optional electronic
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responsibility of the Olympic Delivery Authority while the London Organizing Committee of the Olympic Games (LOCOG) was responsible for staging the games. Paul Williamson was hired by the LOCOG as the Head of Ticketing‚ and he soon realized that pricing tickets was a large endeavor in itself‚ with many challenges. The Trade-Offs Chris Townsend‚ Williamson’s boss and the Commercial Director of the LOCOG‚ made sure Williamson never lost sight of their ultimate goal‚ maximizing ticket revenues and
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The Fast Moving Consumer Good (FMCG) that I have chosen to analyse is Arnott’s Tim Tam Balls (Refer to Appendix One for product picture). To explore the product from both a marketing and design perspective it is appropriate to conduct a SWOT analysis. Strengths Tim Tam Balls are a brand extension from one of Arnott’s best selling products‚ Tim Tam Biscuits. Arnott’s created the product as an easy to eat snack while on the go or as an after dinner snack. The easy to open soft packaging
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focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for FMCGs. Globally‚ the FMCG sector
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