Current Trends: Challenges faced by FMCG supply chain in India * Several layers of intermediaries does not allow the supply chain to be cost effective and efficient. * Use of IT and other systems like ERP‚RFID is not very prevalent. * Complex tax structure: High Indirect tax‚ lack of uniformity‚ high octroi and changing tax policies result in escalating prices at every level of supply chain. * Poorly developed agricultural infrastructure. * High power cost * Lack of proper
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As farmers use 20kg. of seed per hectare‚ how much profit do farmers make ( per hectare) if they buy Cargill seeds? If they buy pioneer seeds? The below calculation is based on the following assumptions: * Farmers are buying from the Distributers of both Cargill & Pioneer * Cargill distributers will charge a margin of 15%‚ the selling price to farmers will be $2.87 Item | Pioneer | Cargill | Revenue | 4000 x0.30 1200 | 3000 x 0.30
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References: 1. Viveat Susan Pinto‚ “2010 was M&A year for FMCG”‚ Business Standard‚ December 2010; http://www.business-standard.com/article/companies/2010-was-m-a-year-for-fmcg-110122100115_1.html (as on Sep 11‚ 2013) 2 3. “Government allows up to 51% FDI in multi-brand retail‚ 100% in single brand”‚ The Economic Times‚ Jul 2013; http://articles.economictimes.indiatimes
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[pic] Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV Roy Cardiff runs a mail-order business that tracks sales to each customer. He recently decided to cut costs by curtailing catalogs to those customers who are least likely to buy from him in the future. His customers break down into three categories: those who made several small purchases throughout the past year; those who made a single purchase but for a much larger amount‚ and those who have had a long but
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Marketing Mix Paper – Price Pricing is the amount of money that customers are willing to pay a business for a good or service. There are a lot of contributing factors that businesses must take into consideration when it comes to effectively setting a price for a good or service. It includes direct and indirect cost as well as opportunity cost. Pricing is one of the most important elements of the marketing mix. It is the only one of the components that generate revenue‚ while promotion‚ place
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1 Master Dissertation Surname: Nicolas Name: Bresch Subject: Value Based Pricing: How companies can use their final customers’ perceived value in a business to business market? 2 Table of content: 1.1 Background of the study ............................................................................................................... 4 1.2 Research question........................................................................................................................
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There are several differences between cost-based pricing and value-based pricing. In this essay we will consider a few of them. Value-based pricing is based on the customer’s perception of value rather than the seller’s cost as the key. Cost-based pricing is based on the product. A company comes up with an idea of what they think would be a good product and sets the price after considering all the production costs plus a target profit. (Kotler‚ Armstrong‚ 2008‚ p. 285‚ 286) Instead of starting
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the short-run and long-run implications for the economic situation of the drug industry. Include in your answer the impact on prices‚ new development‚ etc. of drugs. Include appropriate graphs showing the difference between monopoly pricing and competitive pricing. The drug industry currently takes on both monopolistic and competitive market structures. When a drug company develops a new drug‚ there are patent laws that allow the company to have a monopoly on selling the drug. In the short-run
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OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
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2) 2. Dynamic Ticket Pricing Overview (p. ) 3. Braves Opportunity (p. ) 4. Marketing Objective and Strategy (p. ) 5. Expanding Dynamic Ticket Pricing in Turner Field (p. ) 6. Educating Fans on Dynamic Ticket Pricing (p. ) 7. Tactics (p. ) 8. Budget (p. ) 9. Conclusion (p. ) 10. Appendix (p. ) Executive Summary The number of Major League Baseball teams utilizing dynamic ticket pricing (DTP) has grown significantly
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