Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw material Cheaper labor cost Strategic sourcing hub THE TOP 10 COMPANIES IN FMCG SECTOR* 1. Hindustan
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The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCGs have a short shelf life‚ either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods –
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Introduction A difficult characteristic to understand about the housing market is how a price is given for a particular house. That price will be designated to that particular house alone. All houses have various pricing‚ so I can’t always assume that one will cost more or less than any other. The pricing for houses vary based on their characteristics. Each characteristic must be analyzed to determine its contribution or detraction toward the price. I have taken some of these characteristics and modeled the
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Introduction Pricing is an important strategic issue because it is related to product positioning. There are many ways to price a product‚ eg. price skimming‚ penetration pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more
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strategic analysis was carried out in accordance with the Strategy Formulation Framework which was developed by Fred David. The strategic formulation framework encompasses three primary stages which comprises of the input stage‚ the matching stage and the decision stage. The report contains seven chapters and the first chapter is the introduction where each chapter of the report is described briefly. The second chapter describes the Strategy Formulation Framework. The descriptions in this chapter are
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Management Decision Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur‚ Maria Manuela Nêveda DaCosta Article information: To cite this document: Rama Yelkur‚ Maria Manuela Nêveda DaCosta‚ (2001)‚"Differential pricing and segmentation on the Internet: the case of hotels"‚ Management Decision‚ Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document
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Pricing Introduction Peter Drucker‚ who is widely regarded as the greatest management thinkers of our time once said: “Because the purpose of business is to create a customer‚ the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing‚ unique function of the business.” Looking at the problems faced by most businesses today‚ it seems obvious that Drucker was right when he
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Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers‚ that is dominated by Ontario due to their pricing advantage. Due to this‚ Atlantic Computers are required to review their pricing and marketing strategy in order to stay competitive. Situation Analysis: Atlantic Computer‚ Inc.‚ is the largest player in the overall computer industry and have been competing in the server
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flights each to Penang‚ Kota Bahru and Miri. Except that‚ they serve other destination also‚ it is alor setar and tawau. Recently their performance is boost and they will closely to take over the domestic airlines market. They have a very good price strategy to increasing their customer volume and gain more profit. That’s why today there is a tight
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Branding‚ Pricing‚ and Distribution Strayer University MKT 500/ Marketing Management 08/06/2013 Abstract This assignment focuses on branding‚ pricing‚ and distribution of Clear-Springs‚ Inc.’s product and service. In this assignment‚ a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed
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