Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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the Asian and Indian FMCG markets look like? p2/Defining innovation p3/The FMCG innovation imperative p4/ How does FMCG innovation differ between China and India? p7/Concluding commentsp8 The Indian FMCG sector The innovation imperative What do the Asian and Indian FMCG markets look like? Rising incomes‚ escalating demand‚ new products: FMCG perspectives in Asia‚ including India Asia’s FMCG market Selected FMCG trends in Asia* India’s FMCG market Selected FMCG Trends in India
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The following is a list of FMCG companies in India:[5][6] Sahara Q Shop Amway OMFED Ruchi The Authentic taste of India PepsiCo India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller‚ India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL)
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A Project Report On Market Research and Product Development Mix N Drink Submitted By- Rahul Srivastava Trainee DS Group Executive Summary The aim of the project is to enhance the understanding of the Mix N Drink category through retail auditing. Another part of this project is Product Testing of the new product through market research. This report examines in detail the market behavior and growth of the mix n drink category in the Indian retail industry and consumers buying behavior
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turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products
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Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point‚ considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store
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be a retailer if it sells its products directly to the customers. 4 Organised retail - defined • Organised retailing has been defined by CRISIL Research as a form of retailing whereby consumers can buy goods from a similar purchase environment across more than one physical location. 5 Scope of the research • This research attempts to analyse the structure and outlook for the ’organised retail industry’ (excluding tobacco products as they use specialised channels of delivery)
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Grocery Retail of Pakistan Retail * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Retail Industry of Pakistan An Analysis of Grocery Retail landscape of Pakistan 2012 MIP Institute of Business Administration 5/25/2012 * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Table of Contents Snapshot of Pakistan’s Economy 3 Snapshot of Retail Landscape
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respected executives of the Foods B.D. team at Hindustan Unilever(HUL)‚Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India‚ possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan‚ Mr. Sachin Sharma‚ under whose tutelage I underwent my training and learnt a lot of first hand application of marketing
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ON FMCG INDUSTRY SUBMITTED BY:- MANISHA YADAV MBA‚ I SEM INDEX Overview of the sector / introduction Industry profile /Classification (Growth trends) Key operating internal & external environment issues – SWOT analysis Research design Hypothesis Bibliography FMCG INDUSTRY INTRODUCTION:
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