the focus group interview? Why is group interaction an important issue when analysing focus group data? By student - 3200230 Focus group is one of the research methods that can be used by undergraduate students in their dissertation. The aim of this essay is to explain the purpose of conducting such group as well as highlight its advantages and weaknesses. Before that is achieved‚ more general picture of what that methodology is will be given‚ explaining how focus groups
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Schneider ONLINE FOCUS GROUPS Research paper Supervisor: Iivi Riivits-Arkonsuo Tallinn‚ 29.05.2013 Herewith we declare that this essay is based on our own work. All views‚ opinions and data from different sources by other authors are used only with a reference to the source. This document has not been submitted for any degree or examination in any other university. Table of Content Introduction 4 1. Definition 5 2. Types of online focus groups 6 3. How to conduct online focus groups 8
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Method Review Focus Groups Introduction Focus groups are a kind of research method used to collect qualitative data. The technique is often under-used in social research. Most commonly it is used in medical research (Powell and Single‚ 1996) and market research (Morgan‚ 1988). This method review will evaluate the strengths and weaknesses of focus groups‚ in order to shine a light on how and when the method can be useful for social and political researchers. In order to do so‚ I will touch upon different
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As previously mentioned‚ we will be using focus groups as our method of gathering data. The site/date that we will be using for our focus groups is our classroom on the 17th of November‚ and will consist of our classmates willing to participate in our focus group. For our second focus group‚ we have not set a date/location‚ but soon will‚ and will have participants who are all CI students between the ages of nineteen and twenty-six years old. The site what we will be using will hopefully be a classroom
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Research Questions While preparing the discussion guide for the focus groups‚ we developed a few different research questions that applied to our focus group. One research question was why people adopt from an animal shelter. For this question we asked‚ what the thoughts on obtaining an animal from an animal shelter were‚ what factors do they look at when choosing a pet‚ and what are the benefits and draw backs of adopting an animal from a shelter? Another research question was how the condition
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Marketing research. Online and traditional focus groups. Focus groups are a method of group interviewing in which the interaction between the moderator and the group‚ as well as the interaction between group members‚ serves to elicit information and insights in response to carefully designed questions. The dynamic nature of the questions asked by the moderator and the group process‚ produces a level of insight that is rarely derived from ’unidirectional ’ information collection devises such
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My design mission began with a series of focus groups to gather as much information possible. Focus groups were used as “a data collection method used to reveal people’s thoughts‚ perceptions‚ and experiences” related to this project (Wayne 2013‚ 264). We returned to the homes of the families that opted into the focus group and asked them to meet us at certain locations based on whether they were men‚ women or children. The women were to meet in my quarters on that Friday night while the children
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Focus groups are a prominent method of enquiry‚ regularly used within the field of social science and in particular‚ qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic‚ set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information. Carson et al (2001‚ p.114) refers to focus
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RESEARCH Understanding the Experiences of Adult Learners: Content Analysis of Focus Group Data Jeff Zacharakis‚ Marie Steichen‚ and Gabriela Diaz de Sabates‚ Kansas State University Dianne Glass‚ Kansas Board of Regents ABSTRACT In this qualitative research study‚ we sought to better understand the experiences of adult learners in adult education centers. We conducted eight focus groups with 104 adult education students from 25 adult learning centers. Five groups were made up of English-speaking
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Ford Focus vs. Mazda Mazda 3 Two great new cars out there are the Ford Focus and the Mazda 3. If you’re looking for a fast car with the latest technology then you’ll have a tough decision between these two cars. In an opinion‚ the Ford Focus is the best for a family and the Mazda for enjoyment. They both set with GPS system‚ inline-4 engine‚ and chassis platform. They also have some differences as in the gas mileage‚ performance‚ and equipment. When it comes down to the end of it all‚ they are
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