the job as mention above but in this case i used two methods which are: Focus Group Focus group is basically a group whose responsibility is to concentrate on a precise issue within an association. In the case of a focus group for training needs‚ the association might choose group members from the comparable team or from different parts of the organization‚ or choose representatives from a department. Responses in a focus group‚ on the other hand‚ are usually oral‚ open-ended‚ relatively broad
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quality expectation for a tutorial service. This is due to the reason that a tutorial service is a factor that could uplift the academic performance of a student‚ thus generating higher grades or grades that will suffice as expected. Based from the focus group discussion with the target market‚ in terms of performance‚ the mothers wanted the tutorial service to be effective. In terms of being effective‚ it must help the student in the academic factor‚ thus generating higher understanding of the topics
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take over the same habits as Romanian students‚ in what concerns the use of the city centre. Methodology Under the methodological aspect‚ the data will be collected by using two methods. One of them is the observation‚ and the other one is the focus group. The observation will be carried in different days‚ at various hours.
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The Body Shop Research Proposal 1. Background and Rationale The Body Shop International PLC is a skin‚ hair and body beauty products retailer operating from its headquarters in Littlehampton‚ West Sussex. Founded in March 1976 in Brighton by Dame Anita Ruddick‚ the brand regards itself as an original‚ natural‚ ethical and environmentally aware beauty brand. The organization currently operates 2500 stores in over 60 markets worldwide. Through out the years the Body Shop has developed its brand
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ways each group represents‚ thinks about and practices qualitative research. Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed. Article Type: Literature review Keyword(s): Focus groups; Marketing concepts; Market research; Market research companies. Journal: Qualitative Market Research: An International Journal Volume: 1 Number: 2 Year: 1998 pp: 69-76 Copyright © MCB UP Ltd ISSN: 1352-2752 Introduction
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between the ages of 13 and 19. The study took place in Northern Ireland‚ where they found participants from three diabetes clinics within the area. The participants had to be diagnosed with diabetes for at least one year‚ and spoke English. The focus groups were recorded using a digital Dictaphone; the recordings were transcribed word for word and analyzed through thematic content analysis. The study presented some limitations including smaller sample size‚ and lack of demographic data which creates
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Marketing Research Test 2 Chapter 6 – Primary data: information that is developed or gathered y the researcher specifically for the research project at hand – Secondary data: have previously been gathered by someone other than the researcher and/or for some purpose other than the research project at hand – Internal secondary data: data that have been collected within the firm‚ such as sales records‚ purchase requisitions‚ and invoices – External secondary data: data obtained from outside the
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Appendix 1 Student Questionnaire ALLIANCE FOR ENTERPRISE EXCHANGE QUESTIONNAIRE FOR STUDENTS YOUR DETAILS Name: School: Age: Gender: Male Female ENTERPRISE What does the term ‘enterprise’ mean to you? SKILLS What do you think are the three most important skills that you need in enterprise? Are you learning these skills at schools? Yes No Partially We would like to know how important you think the following attributes are in enterprise. Please score them out
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research Prepared by Prof C Y Nimkar 3 Exploratory research designs Prepared by Prof C Y Nimkar 4 Exploratory research designs - Data collection methods - Prepared by Prof C Y Nimkar 5 Data collection methods Secondary data Focus Group Depth interview Observations Projective techniques Prepared by Prof C Y Nimkar 6 Secondary Data • Data already collected • Advantages: – Quickly available – Economical • Disadvantages: – Can be outdated – Reliability Prepared
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According to Michael Porter this is the wrong way to view the competitive market. A company should aim to be unique not the best. The heart of competition is creating value‚ and not beating the rivals. (Magretta and Porter‚ 2011) This should be Ford’s focus moving forward. The Aluminum body truck is a good example of being unique and creating value. With the hybrid car craze in full effect‚ Ford had to find a way to increase their competitiveness. Instead of focusing on engine efficiency they found a
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