Saxonville Sausage Company Case study analysis 1. What is the current situation? The current date is March 2006 and Ann Banks‚ the new product marketing director of the Saxonville Sausage company has to present her plan‚ developed after a serious research process‚ for launching a national Italian sausage brand‚ in order for the company to achieve its profit objectives for the next fiscal year. Saxonville was a 70-year-old‚ family business‚ which produced a variety of pork sausage products
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friends or family are smokers. The present study is a quantitative reserch with young adult smokers (at the xxxxx Learning Centre) based on focus group discussions where a range of smoking-related topics were covered. 2. Sample The sample in this study included 6 males and 4 females‚ aged between 13 and 17 years‚ 7 smokers and 2 non-smokers. Of this group of adolescents only 2 parents are non-smokers. My aim was to maximise variation in our sample to include young men and women‚ smokers and non-smokers
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case that is Step One – Planning New research on the target customer In this ‚ they targeted a specific group to research about the users who is having the Italian sausage. For this they made a different mini “pilot” groups in which there are total 4 to 6 members both men and women aged from 25 to 50 who research on different users. Step Two – Building on learning from the focus groups ( Determine research design ) After Implementing Step one and after gathering all the information Ms Banks
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produced the Enterprise Service Quality Index (ESQi) for both the company and for each individual branch. Enterprise has become the largest rent-a-car company in the United States by targeting the local replacement market and maintaining a laser-like focus on customer service and satisfaction. However‚ top management wanted to take its customer satisfaction program further by using the ESQi into account in promotion decisions. To do so‚ however‚ managers believed they needed to improve the response
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disproportionately access to the health care services. Design methodology: 60 participants‚ age 26-70 year will be selected from five Colorado cities. The study will conduct a qualitative research method with a standardized open-ended interview to the focus group.Racial discrimination is the ground root of disparities letting African Americans to low
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CONTENT Covering Letter 2 Executive Summary 3 1 Introduction 4 2 Background 4 3 Research Purpose ¨C Management Decision Problem 4 4 Marketing Problem and Research Objectives 5 5 Management Decision Criteria 8 6 Research Design Rationale 8 7 Research Design 9 8 Field Work 10 9 Data Analysis 11 10 Reporting 13 11 Materials Required 13 12 Cost 13 13 Contractual Requirements
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which was made up of two focus groups of six people. Here we found that majority of participants still buy Red Bull‚ however some do not buy it as often as before because of the negative publicity that the drink has been receiving. Others suggested that negative publicity did not affect their buying behaviour in any way‚ mentioning that there are many other products which are claimed to cause damage to your health however people still buy them. Finally both focus groups brought
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Chapter 4: Data-collection in Qualitative Research This Chapter is about methods and techniques in data-collection during a qualitative research. We mentioned earlier that qualitative research is eclectic. That is‚ the choice of techniques is dependent on the needs of the research. Although this should be true for almost all social research‚ it is particularly so with qualitative research in that the appropriate method or techniques is often identified and adopted during the research. Qualitative
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Recruitment and Selection Case Studies Queensland Corrective Services Good Practice Areas: • Marketing to attract the right candidate • Simplifying and streamlining recruitment and application processes What were your recruitment and selection challenges and objectives? From 2004 to 2005 Queensland Corrective Services (QCS) had been reviewing and refining its strategies for managing offenders to improve community safety and crime prevention through humane containment‚ supervision
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using the Web to conduct a focus group? How does the statistical validity and reliability of a quantitative on-line survey compare with the validity and reliability of a telephone survey? Responses are to be shared with the class for discussion. The on-line marketing research surveys are made of respondents with access to personal computer and web browsers based on research specifications. The respondents are predicted to be more open and verbal than in traditional focus groups because they cannot be
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