Case Preparation Summary - SG Cowen Short-Cycle Summary Who: Chip Rae‚ Director of Recruiting for SG Cowen (SGC)‚ a boutique investment bank. What: Chip needs to hire 30 new investment banking associates for the incoming class. He and the bankers have extended all but two offers and are unable to decide between the four remaining candidates. Why: The bankers are unable to decide between the four candidates because there is no clear behavioral profile or reliable scoring method that
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Prepared by Michael Ling LITERATURE REVIEW SAMPLE SERIES NO. 7 Thompson‚ C. J.‚ Locander‚ W. B.‚ & Pollio‚ H. R. (1990). The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women. Journal of Consumer Research‚ 17(3)‚ 346-361. AND Zeithaml‚ V. A.‚ Berry‚ L. L. & Parasuraman‚ A. (1993). The Nature and Determinants of Customer Expectations of Service. Journal of the Academy of Marketing Science‚ 21(1)‚ 1-12. Prepared
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second method of data gathering‚ focus groups. Secondary research can be gained from internal data from within NRA‚ the case revealed previous statistics on small to medium businesses. External secondary data may be obtained from government websites such as The Bureau of Statistics‚ or The Bureau of Labour. Applying focus groups in this case will allow researchers to attain vital information from respondents‚ regarding their needs and how they can be met. The focus group will allow the researcher to
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Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009‚ Wellington and Canterburry. From primary research findings‚ female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20
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People are excellent learners. Learning ways of behaving and reacting that cognitively‚ we do not even know we know or have learned because it is reactionary. It happens without us making the conscious cognitive decision of acting in a certain way. Learned helplessness is one of the ways we react in situations or against situations because we have learned that we are not that actions on our part are ineffective and so we learn to be helpless. This article review was on Perceptions of learned
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Consumer Behaviour Consumer Research Learning Objectives 1. To Understand the Importance of Consumer Research for Firms and Their Brands‚ as Well as Consumers. 2. To Understand the Steps in the Consumer Research Process. 3. To Understand the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project. Learning Objectives (continued) 4. To Understand the Purposes and Types of Secondary Consumer Research That Is Available for Making
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Appendix 1 Student Questionnaire ALLIANCE FOR ENTERPRISE EXCHANGE QUESTIONNAIRE FOR STUDENTS YOUR DETAILS Name: School: Age: Gender: Male Female ENTERPRISE What does the term ‘enterprise’ mean to you? SKILLS What do you think are the three most important skills that you need in enterprise? Are you learning these skills at schools? Yes No Partially We would like to know how important you think the following attributes are in enterprise. Please score them out
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Brittany Caple Destinie Schirle Table of Contents Executive Summary 1 Service Overview 2 Target Market 3 Problem Statement 4 Research Plan 4-5 Primary Research 6 Secondary Research 6 Sample Survey 7 Test Pilot Report 8 Focus Group 8 Recommendations 8 Works Cited 9 Executive Summary JoBDeK Research will perform research to collect and compile data regarding the Blackhawk Technical College Financial Aid Department’s service and favorability among current students
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Student ID: XXXXXXXX Report Title: INTERIM REPORT Date: 28/11/07 Module Tutor: David Tucker Word count: 756 (Excluding references) Index Page 1.0 Working Title 3 2.0 Background Information 3 3.0 Nature of Submitted Work 3 4.0 Aims and Objectives 3 5.0 Initial Literature Review 4 6.0 Research Methodology 8 7.0 Data Analysis and Presentation 8 8.0 Chapter Headings 9 9.0 Time Schedules 10 INTERIM REPORT:
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Montana State University Libraries October 10‚ 2007 Table of Contents Executive Summary 3 Introduction 4 Background and problem definition 4 Research objectives 4 Research Design and methodology 5 Results Focus groups Student survey Faculty survey 7 9 14 Limitations 17 Recommendations 18 Conclusion 20 Appendix 21 2 2 Executive Summary Montana State University Libraries (MSUL) commissioned the Marketing Club at Montana
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