Primary methodologies are ways we gather information when conducting social research. There are multiple types of useful methodologies in collecting qualitative data like interviews and a focus group as well as quantitative data like questionnaires‚ surveys and statistical research for examples. There are many advantages and disadvantages to all primary methodologies‚ including the information collected being more personally suited to the researcher while being more time consuming than some secondary
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1. Did the moderator do an adequate job of getting the information needed by the SCC? The moderator did a good job getting the information needed. * He started out appropriately by explaining who he was and the purpose for the research (focus group). * Encouraged respondents to talk to one another as he started with a broad question everybody could answer (“How do you think the computer lab is meeting your needs”) and as the students got more comfortable talking he asked more specific
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to improve the situation? Definitely – factors like brand image‚ pricing‚ service satisfaction levels‚ etc. can be much better understood. 2. If to invest‚ which method to use? What options are available? Individual customer interviews‚ Focus Groups‚ BIMS‚ CES‚ Taste tests‚ Quality Inspections How much does each method cost‚ and is it worth the investment? See table below. Low cost methods chosen as the company cannot afford extremely expensive market research. Is the targeted sample
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1. Management Decision Problem 1.1 Background Holden is an Australian company which is manufacturing and supply of cars‚ engines and auto parts. With the vehicle market in good times‚ the sales of Holden continued to drop even though it received a massive financial supplement of approximately $150 million a year from the Australian government (Coorey‚ 2013). Moreover‚ Martin (2013) states that the VF model as a new product cannot alleviate the crisis in the market and influence Holden’s decline
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Abstract This research proposal is conducted in Rochester‚ aiming to explore the impact of the location of hotels on employees’ service performance. Quantitative and qualitative data are collected through questionnaires (quantitative instrument)‚ and focus group interviews (qualitative instrument). In addition‚ descriptive statistic and content analysis techniques are used for analyzing data. Employees from the different departments of the hotels are respectively recruited through cluster random sampling
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effectiveness of celebrity endorsements‚ youth receptivity‚ beauty products‚ and the relationship between the three variables of likability‚ trust‚ and relationship will be discussed. Thereafter‚ qualitative primary research conducted will comprise two focus groups exploring how these three variables affect participants’ perceptions of Cyberlebrities and the effectiveness of these Cyberlebrities in influencing the participants’ beauty product buying behaviors. Based on existing secondary research and the
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customer dissatisfaction increases. 4. Describe the basic idea behind a focus group. Are focuses grouping an effective way of gathering data about customer preference and taste? The basic idea behind a focus group as actively solicited customer feedback. What is the basic idea behind a focus group? Are focus groups an effective way of gathering data about customer preferences and tastes?” It defines a focus group as “actively solicited customer feedback.” They gather “customers and solicit
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and IDI (or focus groups) are the main sources to collect primary data reference books‚ recent journals‚ trusted internet web sites and IMS data…..etc. are the main dependent in collecting secondary data. The researcher depends on the individual as a unit of analysis. This study is cross sectional (longitudinal) study as data is collected once a time. The researcher takes a sample (….. customers) to answer questionnaires and a sample (… customers) to in-depth interview or focus groups. The whole
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3 Exploratory‚ Descriptive‚ and Causal Research Designs 26 32400_ch03.indd 26 6/16/11 8:23 PM © ISTOCKPHOTO.COM/BART COENDERS POLL QUESTION: Focus groups are sufficient research tools for most decision problems. ST RONG LY DI SAGR E E 1 2 3 4 5 STR ONGLY AGR E E Learning Objectives 1. Describe the major emphasis of each of the three basic types of research design. 2. Describe the key characteristics and basic uses of exploratory research. 3. Discuss the various
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RESEARCH DESIGNS
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