product‚ so you decide to set up focus groups to sample the cereal. In one to two pages (single spaced)‚ describe how you would carry out a focus group review of the cereal. a. How many people would be included in the focus group? b. How would they be selected? c. How would the taste test be carried out? Design a smart taste test-e.g.‚ have attendees sample a total of three cereals‚ only one of which is your own brand. d. What questions would you ask of the focus group members after they have sampled
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and focus groups P. Gill‚1 K. Stewart‚2 E. Treasure3 and B. Chadwick4 IN BRIEF • Interviews and focus groups are the most • • common methods of data collection used in qualitative healthcare research Interviews can be used to explore the views‚ experiences‚ beliefs and motivations of individual participants Focus group use group dynamics to generate qualitative data PRACTICE This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups
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Looking back at the market research methods that could be used to collect information‚ methods such as questionnaires/ survey‚ observation‚ focus groups‚ experimentation‚ internet‚ website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: • Focus groups • Surveys • Observation I have chosen 3 secondary researches which are: • Data records • Internet • EPOS/ RFID I am working
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measurements techniques like graphic rating‚ semantic differential‚ ranking‚ and Likert scale). The qualitative methods of data collection are – depth interviews like in-depth interviews (personal interview with unstructured questionnaire) and focus groups (group interaction to study the consumer); projective techniques like completion technique
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overwhelming demand s the students needed to the computer lab. Therefore‚ Rod Stevenson‚ the director of the Student Computer Center decided to hold focus groups. The objective of the focus group was to determine overall student satisfaction with the lab‚ identify current problem areas and collect student recommendations for improvements. In the Focus group the moderator did an adequate job of getting the information needed by the SCC because he engaged the students. The moderator asked specific questions
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Kyle Broderick November 21‚ 2014 MKTG 390 Boston Fights Drugs Case Study A 1) The team’s model separates the public into four groups. These groups consist of nonusers‚ experimental users‚ regular users‚ and drug dependent individuals. These groups are based on drug awareness and abuse. The nonusers have little exposure to drugs. Experimental users were people who had an opportunity to try illicit drugs and they were familiar with their names‚ but they didn’t actively seek the drugs out‚ nor use
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Design and Methodology Ann developed a 4-step process‚ which started with a qualitative approach with target consumers to understand behavior and needs. They were small groups 4-6 people to understand basic benefits of italian sausage. She then narrowed it down to just over 100 women for the initial focus groups. After the focus groups Banks narrowed down six distinct themes for positioning‚ with family connection‚ clever cooking‚ confidence‚ appreciation‚ quick and easy‚ and tradition. Next‚ her team
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time *rather ask people face to face; choose at random-maybe narrow down to different schools 2. Qualitative (justify answer) 2.2. Email or phone *if it’s a small group could go see them *could use a focus group All have different cost factors All have pros an cons eg.email-May not respond 2.3. Get a focus group together *sensitive information Could be a rural or urban community 2.4. Roads are inaccessible; will be costly to transport good due to high costs of specialised vehicles
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Exploratory Qualitative Study Yoshi Iwasaki‚ Kelly J. MacKay‚ and Janice Ristock University of Manitoba The purpose of this study was to explore the experiences of stress among both female and male managers‚ using a series of single-sex and mixed focus groups. In addition to substantial similarities between female and male participants’ descriptions about their experiences of stress (e.g.‚ negative and positive aspects of stress‚ different levels of stress‚ lack of sleep‚ pressure‚ financial stressors
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knowledge of sales staff) Qualitative: Conduct focus groups with user groups to explore reactions to the brand‚ the designs and media communication material. Quantitative: Conduct questionnaires outside stores to measure awareness of the brand and media communication material and to assess interest at current and alternative price points. Sample Composition: n=300 Questionnaire / n=8 Interviews with Store Managers / n=5 Focus Groups Timing: 10 weeks from project confirmation
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