Red Bull Report – Sales Forecasting 2010 Tiago LK‚ Jovan A.‚ Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz‚ an Austrian who studied world trade and commerce in Vienna. In 1982‚ Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink called
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Red Bull’s path to a better Blue (ocean) Austria vs. Netherlands Assignment: Strategic Analysis Red Bull Date: 22.10.2008 Class: L2BV - M-Strategy & Marketing 2/02 Lecturer: Gerbrand Rustenburg Ruud Kuijpers 1539334 Mark Mungroop 1540960 Stefan Andreas 1531650 Jason Lucas Luijckx 1538688 Executive summary A thorough analysis of energy drink producer Red Bull concludes that the company was set up to market just one product
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Executive summary Red Bull GmbH (Red Bull) is an Austrian company founded in 1984‚ which produces in distributes energy drinks. Between 2003 and 2008‚ before the global recession‚ the energy drink industry had explosive volume growth rates of 17 % on the total market. The primary market‚ North America accounted for a 35 % increase in that period1. However‚ the recession in 2008 caused the growth rates to decrease significantly. Even though the energy market outperformed the general soft drink
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a) Advertising Red Bull follows a policy that specifically excludes any print advertising because this is seen as an inflexible medium that leads to competitive advertising. According to the Red Bull strategy‚ the advantage of using television or radio as media lies in their impact- the advertisements are seen or heard and then disappear‚ thus creating interest and momentum. Positioned as an exclusive brand‚ these types of media are perceived as reflecting the high value of the product. The
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HOW RED BULL CREATED THE “COOL” FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur‚ Dietrich Mateschitz then in partnership
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Ethical Issues Encountered by Red Bull Red Bull has successfully implemented marketing strategies to appeal to their target market‚ mainly young consumers‚ throughout the world. This product is popular globably‚ and is sold in bars‚ night clubs and supermarkets. Red Bull may claim to “give you wings” but drinking too much of the popular energy drink may also lead to heart damage‚ as study suggests. Red Bull has repeatidly denied that their product is not dangerous and hazardous to the body. In
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Fda Business Year 1 MK186 – Marketing 22nd August 2011 Table of Contents Introduction Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors
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Leadership and Differentiation Strategies Laura Allard November 21‚ 2010 William Hogan Management Cases Upper Iowa University Abstract This paper discusses Low-Cost Leadership and Differentiation business strategies. The paper explains what each strategy is and how they can be applied‚ utilized and maximized as strategies for a company. Suggestion of methods to implement and the strategies are discussed‚ including when the strategies work best. Low-Cost and Differentiation Strategy Harvard
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Brand Audit report Red Bull Kenneth Finlay INB 380 global Brand Management Rollins College‚ Fall 2013 Table of contents 1. Background Information 1 1.1 The Brand 1 1.2 Current Industry analysis 2 1.3 Porter 5 Forces 3-4 2. Consumer Analysis 4 2.1 Target markets and segmentations 4 3. Brand Inventory 4 3.1 Brand Elements 4 3.1.1 Brand name 4 3.1.2 Symbols
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