Chapter 8 Product‚ Services‚ and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention‚ acquisition‚ use‚ or consumption and that might satisfy a want or need. D) product 2) ________ are a form of product that consists of activities‚ benefits‚ or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. B) Services 3) A product is a key element in the ________. At
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QUESTION 1. What are the two approaches governments use to define high-tech? What are their strengths and weaknesses. Answers : High-tech means stylistic term applied to the expressive use of modern technology‚ industrial components‚ equipment or materials in the design of architecture‚ interiors and furnishings. There are two approaches governments use to define high-tech which is input-based definition and output-based definition. The input-based definitions is based on criteria such as
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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THESIS Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell
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Permit and Alien Card (CERPAC) e. Registration of securities f. Registration with the Department of Petroleum Services g. Registration with National Office of Technology Acquisition and Promotion (NOTAP) 4. Winding Up IV TAXATION A. Tax System 1. Value Added Tax (VAT) 2. Capital Gains Tax (CGT) 3. Education Tax 4. Personal Income Tax 5. Companies Income Tax 6. Nigerian Social Investment Trust Fund (NSITF) 7. Withholding Tax B. Tax Treaties V LABOUR 1. Labour Law in Nigeria VI INTELLECTUAL PROPERTY
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Marketing Management (MMG500) Marketing Plan Waitrose/ Waitrose wine direct By: 490767 Word count: Executive summary Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering‚ and exchanging products of value with others.” his view on marketing looks at marketing being more of an exchange process. [Kotler‚ 1991] In Elements of marketing‚ Prentice Hall‚ 1975;"Marketing is all those activities involved
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initials of the founder’s name‚ the farm where he grew up (Elmtaryd)‚ and his home parish (Agunnaryd‚ in Smaland‚ South Sweden) . From the heart of the Swedish mountains‚ the idea of IKEA developed in a way to establish a relationship between its customers and everyday living environment. After its success‚ the company has opened 253 stores in 24 countries in 2008. Today IKEA is the world’s largest home furniture retail shop; they have a different concept for shopping. While families are choosing their
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Customer Development in High Tech: Sales‚ Marketing & Business Development in a Startup MBA & EMBA 295F Introduction to the Course Steve Blank sblank@kandsranch.com You Are Here Plan Liquidity Idea 1st Round Company Timeline Customer Development in the High-Tech Enterprise Spring 2009 2 You Are Here Plan Liquidity Idea 1st Round Company Timeline Customer Development in the High-Tech Enterprise Spring 2009 3 How do You Get Here Plan
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adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For
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Multiple Choices: 1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers. b. Production concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale. d. Consumer 3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior. c. Reference groups 4. The concept of the product that passes through various changes in its total life
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