For marketing students at IIM Ahmedabad‚ 9th of January‚ 2011‚ is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function
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market has become increasingly competitive. Today‚ virtually every hotel at the 5-star level has or is developing a spa concept. Spas are no longer something to enjoy on holidays but they have become a private convenient hideaway where people can pamper and nurture themselves on a regular basis. The popularity of wellness holidays and spa stays is growing and increase drastically in tourism sector. People in the world‚ tourists demand for a better lifestyle. As a marketing strategy‚ there are quite
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Summary-Adler Adler’s work was based on the inferiority complex and the striving for superiority. He felt as though there were many situations within a child’s life that could bring about these inferiority feelings. Adler thought that the driving force behind all human actions is the striving for perfection or superiority. Inferiority feelings begin in the infant stage of development with dependency and weaknesses. It then continues in the school setting with teachers’ insensitivity. Every child
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|Sr. no. |Index | |1 |Introduction | |2 |Business Challenge | |3 |Products
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P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills
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La Madonna dei Fusi: Two Lenses As any mere mortal gazes upon one of Leonardo Da Vinci’s pieces‚ a sense of divinity and wonder befalls him—visualizing those brush strokes exuding from his paintbrush as he gives life to a blank canvas is mesmerizing. Throughout history‚ this Renaissance man has intrigued many‚ and his legacy has been immortalized by his works and by his many biographers. The earliest Leonardo Da Vinci biographer was Giorgio Vasari‚ a fifteenth-century Italian artist‚ famous for
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Raquel Blackshere Professor Adolph English 1000 13 February 2014 Struggles of a Single Mother Both “Forever Left Behind‚” by Raquel Blackshere and “Tears of a Teenage Mother‚” by Tupac Shakur address the persistent and polarizing issue of teenage pregnancy. Through her clear vocabulary and ability to simplify a complex chain of events‚ Blackshere successfully captures the trying misfortune of the conflicted teen mother‚ while Shakur struggles to convey the true emotion behind such a burdening
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rocter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. Prior to the sale of Pringles to the Kellogg Company‚ its product line included foods and beverages.[2] In 2014‚ P&G recorded $83.1 billion in sales. On 1 August 2014‚ P&G announced it was streamlining
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FORECAST PROCESS IMPROVEMENT • LESSONS FROM SUCCESSFUL COMPANIES THE VALUE OF INFORMATION SHARING IN THE RETAIL SUPPLY CHAIN: TWO CASE STUDIES Tonya Boone and Ram Ganeshan PREVIEW Retail supply chains are complex‚ with each company in the chain having multiple echelons of distribution. Forecasting and requirements planning are further challenged by managers’ reliance on “local” rather than chain-wide retail demand to make key operational decisions. A frequent consequence is the bullwhip effect
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SM C101 Chapter 1 Page 29 Internet Questions 1. Visit the websites of companies like Wal-Mart‚ Dell and Home Depot‚ and see if you can find discussions of their supply chain management activities. List information you can find on purchasing/supplier issues‚ logistics‚ information systems‚ quality and customer service. Purchasing/supplier issues: Wal-Mart always emphasized the need to reduce its purchasing costs and offer the best price to its customers. The company procured goods directly from
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