MARKETING – II CASE ANALYSIS Barilla SpA (A) SUBMITTED BY: Section A Group 9 Shivani Jain Anuj Peepre C. Narayana Reddy Santosh Kumar Pushpendra Singh Ritesh Kumar Mohammed Shahbaaz Executive Summary: Barilla SpA‚ an Italian pasta manufacturer is experiencing problems in manufacturing and distribution systems caused by fluctuations in demand. To eliminate these difficulties‚ Giorgio Maggiali‚ the Chief
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PLANNING AND OPERATING A RESORT BASED SPA: Introduction: The purpose of this research is to provide information for owners‚ operators and developers of resorts who are thinking about adding a spa to their property or project. The definition of a resort‚ in the context of this research is a place where guests visit for recreation‚ health and pleasure. The location is very important and resorts can be found in places such as beaches‚ mountains‚ lakes‚ tropical settings or in areas
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Introduction: Whenever we hear the word “spa” we often think of massages‚ facials‚ beauty and skin care; but‚ do you know where this word came from? Spa is named after a town in Belgium “Spa” dating back from the Roman Era‚ it is also an acronym for “Salus per Aquae” which means health through water. As we all know‚ advancement of medicine and technology were not available during the ancient times; people tend to travel to hot springs in hope of finding cure. People strongly believed the healing
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Barilla SpA was founded in 1875 by Pietro Barilla and has evolved into a large‚ vertically integrated corporation with flour mills; pasta and bakery factories located throughout Italy and is a global leader in producing and selling a multitude of these goods. Review of this case study shows a core problem of weekly demand fluctuations in the distribution order patterns which impacted manufacturing and other chains in the system. The fluctuations brought increasing operational inefficiency and cost
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Barilla Spa (A) Case Questions 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? 2. What conflicts or barriers internal to Barilla doe the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with these? 3. Why are Barilla’s customers so resistant to the JITD idea? How might Maggiali be more successful in persuading customer to at least try
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Barilla SpA is suffering from a problem of their own making - their distribution system is overly complex. That complexity is causing them to be unable to respond to their widely varying customer demand. Their customers‚ distributors‚ are forced to hold high inventories while simultaneously enduring stockouts on average of 7%‚ all because Barilla can’t rationalize their own processes to handle variability in demand. Barilla’s manufacturing process is long and inflexible. Given the high variability
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Film Response: Gran Torino (Draft) By Clint Eastwood There are many things for the director to take into consideration in order to portray their movie in a specific way‚ such as background music/ noise‚ lighting‚ cast‚ camera angles and many more. These variables within a movie can emphasise different atmospheres throughout‚ such as dominance‚ innocence‚ happiness and other emotions or character supremacies. The film Gran Torino‚ directed by Clint Eastwood uses all of
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ASSIGNMENT 2: BARILLA SPA INTRODUCTION Barilla SpA (Barilla)‚ is an Italian manufacturer that sells pasta to retailers largely through third-party distributors. Barilla has been experiencing widely fluctuating demand patterns from these distributors. Such unpredictable patterns are problematic because a specific sequence of pasta production is used that minimizes the incremental changes in kiln temperature in order to keep the changeover costs low and the product quality high. This process makes
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Dylan Haskins November 25‚2013 For 1970‚ the Torino now became the primary model and the Fairlane was a sub-series of Torino. Ford moved away from emulating the boxy lines of the to a completely new body for the 1970 Torino/Fairlane line influenced . Just a were influenced by jet aircraft of the 1950s‚ stylists such as Ford stylist Bill Shenk who designed the 1970 Ford Torino were inspired by supersonic aircraft with narrow waists and bulging forward and rear fuselages needed to reach supersonic
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A.NAME OF THE BUSINESS The new business to be established shall be named Ocean Fish Spa. It will be the only spa that will be established here in the cordillera that will be using a natured way –without using any chemicals or drugs –of cleaning and relaxing a body. This spa will be using a fish specifically termed as Garra Rufa. The Garra rufa fish‚ or "doctor fish"‚ originates in the river basins of the Northern and Central Middle East‚ mainly in Turkey‚ Syria‚ Iraq and Iran. This fish is famous
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