Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Fast food Today‚ with improvement of living standards‚ taxes of government are rising and becoming diverse. The government collects taxes for keeping their countries sustainable development and Shortening the gap between rich and poor. This essay will focus on one of common taxes‚ ‘fast food tax’. Fast food refers to a kind of food‚ which can be cooked and served quickly and conveniently. In this essay‚ I will discuss when the government rises tax of food‚ how the supply change in Australian market
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What is Food and Beverage Service? * Food and Beverage service is the "food and beverage flow" (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer‚ after completion of the food production. * Sometimes‚ it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage‚ from boivre ("to drink")‚ from Latin bibō . * It is also said to be derived from
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Processed Foods Generally speaking‚ processed foods are produced using manufacturing methods to transform raw ingredients into neatly packaged goods‚ which have a longer shelf life. Some of the artificial ingredients used include monosodium glutamate (MSG)‚ flavors‚ preservatives‚ hydrogenated oil‚ fillers‚ and artificial sweeteners. Usually‚ consumers can prepare them quickly allowing immediate intake. Disappointingly‚ they don’t offer much in nutritional value. Most likely‚ it’s processed food if it’s
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INTRODUCTION Fast food can be defined as any food that contributes little or no nutrient value to the diet‚ but instead provides excess calories and fat. Nowadays‚ there are millions of fast food restaurants in the world that offers their costumers plenty of different meals with a special price. Fast food can be a good way to save time ‚but it is not the proper way for nutrition. Researchers found that eating fast food meals more than twice a week was associated with double the risk of
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Marketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper‚ I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry‚ but a very dominant part to say the least. Interestingly‚ the major players in the industry‚ Monster Energy‚ Red Bull‚ and Rockstar‚ have intentionally veered away from the conventional
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Tasty Foods Case Summary (Roxana): Tasty Foods Corporation was founded in 1995 by Henry Abercrombie. The corporation is a food conglomerate that has major product lines including cereals‚ frozen dinners‚ canned sodas and fruit juices. Abercrombie founded the company with a small inheritance and with the idea of producing instant hot cereal. The firm’s hot cereal proved to be a success and was well accepted by the consumers. Over the years it grew by its acquisitions and product innovation ideas
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Food vocabulary brainstorming games Worksheet 1- Brainstorming by category With your partner‚ write as many different English words or expressions as you can in the categories below. If there is something you don’t know the word for but can explain by drawing‚ miming or describing the function‚ you can ask your teacher for help. Kitchen equipment Ways of cooking food Other things you do to food Using your bilingual dictionaries‚ try to add at least three words or expressions to each column. Written
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Fast Food Nowdays many people prefer to eat fast foods instead of healthy foods. The reason why people enjoy fast foods are because food comes out faster than any other food‚ Mostly simillar speed to microwaving food‚ It is one of the conveniest way to get food. However in the same time fast food is contributing big problem‚ not only in US‚ All over the world‚ which is obesity. Obesity is a medical disorder in which body fat has gathered to such an extent that it may have a negative effect on the
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and Present State Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi‚ Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually‚ we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks‚ mainly sugarcane juice and lemon
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