population requires prescription drugs to treat injury or illness. In some cases‚ the need for drugs may be short term and in other cases‚ the drugs may be required for the remainder of an individual ’s life. In all cases‚ prescription drugs are not free; the individual or his or her insurance company pays. The type of drug and available substitutions generally drive the costs. In this paper‚ I will summarize a study‚ "How Increased Competition from Generic Drugs Has Affected Prices and Returns
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Christopher Gibbs Business 481 Case Analysis 11-14-2011 Teva Pharmaceutical Current Strategic Profile More than 100 years ago Teva Pharmaceuticals opened their doors as a wholesale drug distributor in Jerusalem. Today they have become the world’s leading producer of generic pharmaceuticals. Revenue has grown from $91 million in 1985 to $8.5 billion in 2006. This growth has not been easy and derives from key strategic decisions made along the way in order to amass these huge dollars amounts
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III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to consumers over the counter (OTC) X. Discussion XI. References Introduction Lipitor (Atorvastatin)‚ the best-selling prescription medication in the United States in
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services and the government’s increased expenditure in this sector‚ together with other factors‚ have caused the demand to rise in recent years. The sector is also protected from external competition as imports are completely restricted for similar drugs that are manufactured locally. This sector reports provides an overview of the pharmaceutical sector in Bangladesh and highlights the top performers that are listed in the Dhaka Stock Exchange (DSE). 1.1 Pharmaceutical Sector in Bangladesh
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Institutions that purchase drugs in large quantities are considering the discounts that drug producers are willing to give and therefore are able to influence price. As long as Eli Lilly have competitors with similar products it is obvious that bargaining power of buyers is high for the industry. Buyers with smaller volumes of purchases do not influence price policy‚ but such buyers are outnumbered by wholesale buyers. It is also important that people purchasing drugs for themselves are usually covered
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Walgreens in one of the largest drugstore chains in the United States. Walgreens has always maintained a simple strategy. Although the strategy changed over the years to mention newer innovations‚ the basic principles of the strategy have remained similar. It has become more than just your ordinary pharmacy it invest heavily in high tech store and distribution systems which drive service up and costs down‚ and offer an on-line drugstore web site totally integrated with other retail stores. Walgreens
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1. Political • Stringent government regulation and powerful purchaser pressures. • Governments focused on pharmaceuticals in efforts to control rising healthcare expenditure. • Inter-country pricing disparities. Economic • European free trade agreements. Social • Ageing populations create pressure on healthcare systems. • Epidemic or chronic diseases (e.g. obesity). Technological • Impact of genetic research on industry. • Utilizing a web of alliances to address multiple customer
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a firms branded products because generic drugs would be available. threat towards J&J opportunity III. Cost reduction programs • Technological I. Tylenol’s online advertising campaigns with online advertisers such as Yahoo‚ Google‚ and MSN opportunity an effective advertising campaign could increase revenues. II. Life Scan ( Ultra glucose machines) III. Research & Development • Social/ Demographic I. Ongoing developments into drugs geared to the treatments of HIV and cancer
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the three segments is pharmaceuticals. Johnson and Johnson is poised for growth on many fronts. Their short-term outlook is bright due to a lead position in the drug-coated stent market. They should also see a substantial increase in prescription drug sales from the recently enacted Medicare regulation‚ which will grant prescription drug coverage to more Americans. In the long run‚ J&J should see consistent sales growth fueled by the aging demographics in the United States. Moreover‚ the medical
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enforcers are investigating whether a multinational pharmaceutical company with two firms‚ one in the United States and one in Brazil‚ has attempted to diminish the impact of generic competition to one of its most profitable prescription drugs‚ Celexa. This anti-depressant drug is the company’s best seller‚ with sales last year of $2.11 billion‚ representing a 22% increase from the year before (AIU‚ 2010). Both firms have done well with this new anti-depressant on the market and have been able to maintain
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