(a) Norwalk Division Balanced Scorecard | | Objectives | Measures | Targets | Initiatives | Financial perspective | Maximise return on development spending Increase profits | Return on research capital (RORC) Product profitability | 30% 25% per year | Develop and introduce new productsIntroduce an intense marketing campaign | Customer perspective | Increase market shareImprove customer satisfaction | Market share Customer complaint rate | 25%< 5% | Customer loyalty
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Case 9 Apple Inc. in 2011: Can It Prosper Without Steve Jobs? John E. Gamble University of South Alabama Lou Marino The University of Alabama Copyright © 2011 by John E. Gamble and Lou Marino. All rights reserved. Despite the effects of ongoing poor economic conditions in the United States‚ Apple Inc. celebrated record quarterly revenues and profits during its third quarter of 2011‚ which resulted in its stock price catapulting to a level that made it the world’s most valuable company as measured
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Proposal | Shanaya Sanger | Marketing 116-001Patrick Bell | | | Introduction The company I will be researching is Apple Inc. Apple is a company that has evolved our electronic world and made it into something that people never thought could be possible. This company is involved with designing and producing different types of electronics from computers‚ phones‚ music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers
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role of emotions in the pursuit of knowledge? To what extent does emotions help or hinder our acquisition of knowledge? What impact does emotion have on our gathering of knowledge and on the knowledge we gather? Key Terms to be Defined and Discussed The key idea of the question is to examine what role emotions play in the pursuit of knowledge. •Emotions as an obstacle to knowledge •Emotions as a source of knowledge •You can also examine the role of intuition in the pursuit of knowledge
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Summary Case : “Ethics : A Basic Framework” Business ethics are basic moral principles that guide both people and companies behaviour in business world. Ethics in business are important because it has important implication for company’s function as an organization‚ ability to manage risk‚ and company reputation in marketplace. Ethcis become important in make company reputation because market participants are often make ethcial judgement about the company and some will even be rewarded or punished
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to protect the company from a law suit I thought it was best to let him go as well. It was more important for me to think of what would be best for the company as a whole using Utilitarian ethics which focuses on the greater good for the greatest number of people in the company as well as Consequentialist Ethics which focuses on the consequences of a decision or action. I had to think about how other employee’s would react if this situation was taken lightly‚ as
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Utilitarianism‚ Kantian Ethics‚ Natural Rights Theories‚ and Religious Ethics A “utilitarian” argument‚ in the strict sense‚ is one what alleges that we ought to do something because it will produce more total happiness than doing anything else would. Act utilitarianism (AU) is the moral theory that holds that the morally right action‚ the act that we have a moral duty to do‚ is the one that will (probably) maximize “utility” (happiness‚ welfare‚ well-being). AU is not to be confused with egoism
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Reason why people give up on ethics Self-interest sometimes morphs into greed and selfishness‚ which is unchecked self-interest at the expense of someone else. This greed becomes a kind of accumulation fever. “If you accumulate for the sake of accumulation‚ accumulation becomes the end‚ and if accumulation is the end‚ there’s no place to stop‚” he said. The focus shifts from the long-term to the short-term‚ with a big emphasis on profit maximization. For example‚ swaps (where two communication
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Risk Management is an important aspect of any company. Risk is everywhere and Apple Inc. has to plan and come up with ways in order to prevent these risks. Since Apple is a multinational company that deals with both designing and manufacturing electronic products. Even though Apple is a huge corporation‚ the electronic industry is large and there are many other competitors that are also trying to sell the same product. This is just one major risk. Other risks include the future buyer behavior in
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Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some key issues of Apple’s innovation. It begins with analyzing the key features of Apple Inc by Porter’s five forces and Kay’s distinctive capabilities. Then‚ the evaluations of the CEO Steve Jobs as the strategic leader and explanations of Apple’s strategic innovation are involved. The final section is our recommendations to Apple. Features
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