Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Design and Materials Gili Heriawan Farahsyifa Mutiara Khansa Khaula Muhammad Rausyan Fikri Ajeng R.P. Rizki Ihza P. Designing New Medicinal Drugs • What we need to know ? • Identify the structural features of the active site for particular enzyme associated with the pathogen. • Determine the functional groups present to ensure effective binding of the drug. • Intermolecular bonds of drugs-activesite : • Hydrogen bond • Ionic attraction • Dipole-dipole forces • Van der Waals’
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The core product The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards‚ Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff
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Database Design Ryan K. Stephens Ronald R. Plew 800 East 96th St.‚ Indianapolis‚ Indiana‚ 46240 USA Database Design ASSOCIATE PUBLISHER Copyright 2001 by Sams Publishing EXECUTIVE EDITOR Bradley L. Jones All rights reserved. No part of this book shall be reproduced‚ stored in a retrieval system‚ or transmitted by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise‚ without written permission from the publisher. No patent liability is assumed with respect
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owner/operator of a small furniture company specializing in the manufacture of high-quality bar stools‚ has experienced a tremendous growth in demand for his products. He has standing orders for $750‚000. Consequently‚ Mr. Woody has decided to expand his organization and attack the market aggressively. His stated mission is “to manufacture world-class products that are competitive in the world market in quality‚ reliability‚ performance‚ and profitability.” He would like to create a culture where “pride‚ ownership
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in the marketplace The global food industry is a very dynamic and challenging environment. If an organisation like Glanbia is to grow and thrive it must anticipate changing consumer lifestyle trends and tastes. Successful businesses need to constantly use innovative research and development to come up with new product ideas and new ways to keep older brands fresh and appealing. They must also be mindful of existing consumers who are loyal to certain products while trying to attract new customers
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Design concepts in architecture: the porosity paradigm Sotirios D. Kotsopoulos 129 Franklin Street‚ # 203‚ Cambridge‚ Massachusetts 02139‚ USA; e-mail: skots@alum.mit.edu Abstract: Presented is a paradigm of how a design concept can be converted into a system of production rules to generate designs. The rules are expressed by the means of shape grammar formalism. The paradigm demonstrates how porosity a concept transferred from biology‚ medicine and organic chemistry was implemented by architect
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New Product Management Term Project HW#4 1. Select three new product concepts from HW#3 and follow the concept testing procedure to design a concept testing form for each new product concept. 從作業三中選擇三個新的產品概念，並跟隨概念測試程序來為每一個新產品概念設計一個概念測試。 2. Use the designed concept testing form in 1 and invite your classmates or colleagues (at least six) as respondents to receive concept testing interview for the three new product concepts. 使用第一題你所設計的概念測試，並邀請你的同學或同事（至少6人）作為答題者，來接受針對三個新產品概念的概念測試訪談。 3. Based
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Evan Hutsell & Jamison Buck MKTG 3832 – Anselmi April 1st‚ 2013 Concept Illustration: Product Analysis Cheez-It vs. Cheese Nips Cheez-It 0 Cheez- It 1 Kellogg Company 2 Baby Swiss‚ White Cheddar‚ Parmesan & Garlic‚ Cheddar Jack‚ Pepper Jack‚ Italian Four Cheese‚ Colby‚ Reduced Fat‚ Snack Mix (Double Cheese)‚ Hot & Spicy‚ Mozzarella‚ Provolone‚ Duoz Sharp Cheddar & Parmesan‚ Duoz Smoked Cheddar & Monterey Jack‚ Scrabble Junior‚ Cheez-It Big and Cheez-It Gripz 3 1.0 by 0.95 inch(Cracker)
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and implementation of ideas to produce new or improved strategies‚ capabilities‚ products‚ services‚ or processes.” Innovation refers to creating more effective processes‚ products and ideas. Innovation is crucial to the continuing success of any organisation. Businesses that can innovate create more efficient work process and have better productivity and performance. Being innovative doesn’t mean inventing new product or services. Changing business model and adapting to changing environment to give
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