SWOT Analysis of Nestle‚ the popular food brand Based in Switzerland‚ Nestle is the world’s leading health‚ nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world‚ the multinational company employs around 333‚000 people‚ and produces a wide range of products‚ making it one of the most preferred food brands today. Since its formation‚ Nestle has made a number of corporate acquisitions and is also
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Coral is a well-known fast food restaurant group in Hong Kong. It owns and operates fast food chains and restaurants including Cafe de Coral‚ The Spaghetti House‚ Ah Yee Leng Tong‚ etc. Cafe de Coral group is also recognized as the world largest Chinese fast food restaurants‚ its business has grown to operate over 580 separate stores across its brands all over Hong Kong‚ Mainland China‚ Southeast Asia‚ North America‚ etc. Since 1968 Cafe de Coral opened its first restaurant in Causeway Bay‚ Hong Kong
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Finger-lickin ’ good Kentucky Fried Chicken Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville‚ Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day‚ nearly eight million customers avails the products and foods offered by this fast food chain. KFC has more than 11‚ 000 branches in more than 80 nations and territories all over the world
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Analysis of McDonald’s fast food restaurants STRENGHTS -Strong brand name‚ image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies:
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which competes in the fast food industry supplying hamburgers‚ french fries and other consumable items using standardization‚ heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30‚000 restaurants worldwide. McDonald’s utilized an intense‚ rapid expansion into foreign countries through three primary methods‚ franchising‚ company owned restaurants‚ and joint ventures. With the majority of international restaurants stemming from franchising agreements
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rivalry in the fast food industry. There are more then a hundred other fast food businesses that KFC competes with. Statistics show that there is always threat of new competition as there are new chains developing from time to time in the industry. The reason behind such a threat existing is due to the fact that the industry is a highly profitable market. There a various number of substitutes that KFC faces as competitive forces such as fine dining‚ different fast food concepts such as Mexican
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consumer satisfaction of the services of McDonald’s in China. This report shows McDonald’s background ‚ history‚ an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald’s in China‚ in the increasing restaurants in China‚ for McDonald’s in China itself and also the customers. Also‚ there are some recommendations for McDonald’s. 2. Procedures The information shown in this report was gathered from: http://www McDonald’s com/ http://www.bokee.net/newcirclemodule/article_viewEntry
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Since its inception‚ training at Hamburger University has emphasized consistent restaurant operations procedures‚ service‚ quality and cleanliness. It has become the company’s center of excellence for McDonald’s operations training and leadership development. In 1961‚ Fred Turner‚ McDonald’s former senior chairman and Ray Kroc’s first grillman‚ founded Hamburger University in the basement of a McDonald’s restaurant in Elk Grove Village‚ Illinois. February 24‚ 1961‚ Hamburger University ’s first
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strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality‚ price‚ services‚ interior‚ etc… We got the questionnaires filled by 28 people from our population. They found the
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chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company with more than 36‚000 locations around the world. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries
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