drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise. In 1973‚ Sonic restructured as a franchise company
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MacDonald franchise IV. Investment decision V. Summary VI. References I. Background of MacDonald I.1. History McDonalds’s is a business corporation system of fast food restaurants with approximately 31‚000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino‚ California by Dick and Mac McDonald’s in May 15‚ 1940. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park
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the US Food Indusrty / bakery-cafe chain. Since its start ‚ it has grown significantly and has acquired a name for producing quality natural foods though in the initial periods. It has been more than 10 years ‚ since this company was formed. PB started with a modest 50 million USD investment in 1999 and the year 2006 saw a growth of 17 in business with earnings reaching up to $5 million. Since then‚ slowly but steadily ‚ it has gained a substantial amount of market share in the natural food segment
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discussing about MacDonald’s‚ the top 4 grossing fast food restaurant in the midst of the world‚ (Sarah‚2008) and the various technique for this company to be so successful. First of all‚ whenever we are in rush‚ yet hungry‚ the thing we would prefer is to grab a fast meal and MacDonald’s is definitely one of the fast food restaurant that we will choose. According to the MacDonald’s Corporation website‚ MacDonald’s has more than 34‚000 restaurants around the world in 119 countries‚ including Malaysia
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hamburger fast food restaurants‚serving more than 58 million customers daily.Mcdonalds primarily sells hamburgers‚cheeseburgers‚chicken products‚French fries‚breakfast items‚soft drinks‚shakes & desserts.The business began in 1940 with a restaurant opened by brothers Richard & Maurice Mcdonald in san Bernardino‚California.The first Mcdonalds restaurants were opened in United states‚Canada‚Costa rica‚Japan‚Netherlands‚Germany‚Australia‚France & Sweden. Kfc is a chain of fast food restaurants
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Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ french fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. More recently‚ it has begun to offer salads‚ wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children‚ and some have been redesigned in a more ’natural’
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CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
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CROSS CULTURAL MANAGEMENT Study on McDonald’s Corporation India & US culture “Food is the oldest global carrier of culture.” Submitted By ShyamJS Introduction It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that ’deep inside’ all people are the same - but they are not. Therefore‚ if we go into another country and make decisions based on how we operate in our own home country - the chances are we’ll make some very bad decisions. With
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McDonald’s entry into India 3. Exhibit I: McDonald’s – Country – Entry Year 4. The Indian Market – Top 10 per cent of the busiest markets globally 5. Localization Strategy 6. McDonald’s JV in India 7. Initial Challenges – ‘Culturally Sensitive’ Food 8. Understanding Indian Customs and Culture 9. An Indianized Menu‚ Re-engineered operations and no beef burger 10. Competition – Major Competitors in India and Globally 11. McDonald’s – Quick Facts 12. Time line of McDonald’s in India 13. Pricing
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investigation on the outbreak of the norovirus from their restaurant. The U.S. attorney’s office and the FDA are both investigating this case. More scrutiny was placed on food safety after the FDA Food Safety Modernization Act was signed to prevent contamination. The Fda plans on prosecuting restaurants to send a clear message to others that safety is of the utmost importance. This connects to our U.S. Government class because it talks about the FDA Food Safety Modernization Act which was signed into law
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