Contributions to Indian Sociology http://cis.sagepub.com/ Introduction: Honouring Patricia Uberoi Satish Deshpande‚ Nandini Sundar and Amita Baviskar Contributions to Indian Sociology 2010 44: 1 DOI: 10.1177/006996671004400201 The online version of this article can be found at: http://cis.sagepub.com/content/44/1-2/1 Published by: http://www.sagepublications.com Additional services and information for Contributions to Indian Sociology can be found at: Email Alerts: http://cis.sagepub
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Patricia Hill Collins explores the words and ideas of Black feminist intellectuals‚ as well as those African-American women outside. She provides the work of Black feminist thinkers‚ Angela Davis who was an American political activist‚ Alice Walker who wrote the book “The Colour Purple‚” and Audre Lorde an American writer and civil rights activist. Although the book focused on the black feminist thought of intellectuals and activists‚ the author believed‚ that those experiences and perspectives of
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Pacific Breweries for Tiger Beer from 1932-2008? ➢ Tiger Beer‚ more than a beverage- a Brand Beer being a beverage that cannot be differentiated very much one from the other‚ usually focuses on advertising Tiger Beer as a brand more than as a drink. Hence‚ the focus of the marketing communications and advertising efforts of Asia Pacific Breweries for Tiger Beer from 1932-2008 was to build awareness of the brand‚ brand loyalty and brand image. The main focus of Tiger Beer was on product advertising
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Case 8: Battle of the Beers ~ Who Will Capture Your Mind ~ Introduction This case is about the intense battle between beer rivals in the United States‚ particularly between Anheuser-Busch (A-B)‚ the world’s largest brewer‚ and SABMiller‚ the world’s second largest brewer. It discusses about how the companies used advertising in their brand positioning in order to compete with each other and increase the sales. This case starts by describing the strategies used by the both company when the battle
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for Tiger beer‚ the following personality traits of a typical brand loyal Tiger beer drinker are identified 1. Extroversion: A Tiger beer drinker is sociable and enjoys company of his/her friends. He/She likes to have a good time at parties and watch sports in a group with his/her friends. They enjoy the limelight in a gathering and can turn a boring party into a fun-filled event. Most of the advertisements in this series have a party or sporting events as the background. Tiger Beer is also an
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Let’s have a small battle to show you how I think beer have a better nutritional value than wine. While both beer and wine are a form of alcohol‚ beer seems to have the edge over wine on a nutritional standpoint. I’ll be informing you with how beer and wine are healthy for the body and how it may have a negative effect in the body as well in the following essay. Wine comes in different colors. Each color has its own value due to the fact that each color is made differently. This is how red wine and
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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De Beers case In the few past years‚ the industry of diamond evolved a lot. Even if De Beers was the juggernaut of this industry‚ it has to evolve has well to keep its competitive position. What used to be its unique resources and distinctive competences and how De Beers decided to make it evolve? First of all‚ let’s studying the physical resources of De Beers. The company used to have the monopole of rough diamonds : it owned 80% of the world production 15 years ago but now it produces less
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Today‚ the waves of feminism are far too big to be overlooked. Leading feminists work to achieve social equality of the sexes. Other from gender‚ race and/or color can also be an overlapping oppression. Patricia Hill Collins is one of many leading feminists that sit at the intersection of gender and race and has gone through it herself. Working as a woman of color in a white-dominated institution‚ she felt silenced and small‚ “I tried to disappear into myself in order to deflect the painful‚ daily
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dominant Economic and Business characteristics of the global beer industry are: The beer industry is incredibly large industry that has an enormous effect on the country‚ contributing greatly to the society. Two of its main contributions include tax dollars and jobs. The beer industry serves the country through its taxes‚ jobs‚ and purchases from other suppliers‚ its contribution to agriculture and more. The market growth rate of the beer industry is perplexing which is evident through following
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