COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike‚ Adidas‚ Reebok‚ Puma and Indian brands) make‚ i.e Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state
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1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age‚ sex‚ race‚ income‚ occupation‚ education and household status. Psychographic variables such as: lifestyle‚ activities‚ personality and social class. Behavioural variables such as: product benefits and product use patterns. Geographic variables such as: climate‚ country or region and the size of the area in terms
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DECISION SCREEN HELP PAGES FOR The Business Strategy Game Compiled and made available with permission from the BSG-Online authors and GLO-BUS Software‚ Inc. by BSG-Booster www.bsg-booster.com Copyright © 2006 CMI Consulting‚ LLC. Any republication or redistribution‚ in whole or in part‚ without the consent of CMI Consulting‚ LLC and GLO-BUS Software‚ Inc. is prohibited. DECISION HELP PAGE CONTENTS Branded Sales Forecast ...........................................................
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BSG Quiz 2 Answers The highlighted red answers are the ones that are correct. The simplest way of navigating through this document is to press find and put down a very unique quote from the question on BSG. For example to find the answer for the question below would be the find the quote “companies can expect to sell”. Make sure it is 100% the same question and answers and you will do very well on this quiz. Some questions have similar wording and the question may be further down the document. Another
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Performance counts sustainability Progress report 2011 CEO STATEMENT Our ApprOACh TO SuSTAiNAbiliTy Programme strategy reporting approach 3 5 7 8 highlighTS 2011 SuppliErS Direct suppliers Indirect suppliers systems and Guidelines stakeholder engagement 9 12 13 14 15 17 ENvirONMENT management Processes Innovation Design marketing Development sourcing own operations sales communication Human resources It 19 20 20 21 22 23 24 27 29 30 30 31 EMplOyEES 2012 MilESTONES pErFOrMANCE supply chain
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BSG Quiz 1 Answers The highlighted red answers are the ones that are correct. The simplest way of navigating through this document is to press find and put down a very unique quote from the question on BSG. For example to find the answer for the question below would be the find the quote “companies can expect to sell”. Make sure it is 100% the same question and answers and you will do very well on this quiz. Some questions have similar wording and the question may be further down the document. Another
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Clothing‚ Footwear and Textiles Industry Where to from here? EXECUTIVE SUMMARY "Welcome to Ghost Town." The title of an article published in the Clothing industry Pursuit magazine. Dimbaza once a thriving hub of clothing and garment factories now lies deserted with 110 of the once 120 active factories mothballed‚ 5000 job losses in 18 months. Unfortunately this is not an uncommon story but rather one which is becoming all the more frequent as the local Clothing‚ Footwear and Textiles
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BSG Online Game Branded Sales Forecast Screen: – The most important screen of all the decision screens. * Initially do not make drastic changes to competitors’ numbers as it is too early in this round to get a clear picture. * Forecasts are generated and are only as accurate how you estimate the Industry average marketing effort. * Inventory clearance = liquidate the inventory at the beginning of the next year. Plant Capacity Screen: * 2 million pairs in NA region and 4 million
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CFO presents – internet expectations‚ circle/highlight key points‚ notable figures such as EPS‚ operating margins‚ overall results‚ state what market(s) can use improvement and why CMO – compare our results to that of our closest competitor‚ IE our strategy is higher prices/lower availability‚ Group H also offers higher prices but many more models‚ Declare what strategy was – CMO Best cost was our strategy CEO – compare results to that of our rivals. Where we are/ where we want to be . Discuss
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Strategy in Practice – Australasian Clothing and Footwear Specialist Retailers Industry External analysis: Industry Profile: Australasian Clothing and Footwear Specialist Retailers Industry (ACFSRI) is mature‚ with over 16‚000 outlets and combined 2010 value sales of NZ$20.1 billion (using current exchange rate). The ACFSRI supplies a wide range of clothing and footwear to end-consumers through outlets and tradeshows; the quality‚ target pricing‚ and both economies of scale and scope amongst competitors
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