............................................................................ 3 2.2 Industry Profile............................................................................................................... 4 2.3 Leather‚ Leather Goods and Footwear for Domestic and International Market ............ 6 2.4 Value Chain Maps of Leather and Leather Sub-sectors................................................. 7 2.5 Description of Actors .........................................................
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Chapter: 01 (Introduction) 1.1 Background APEXADELCHI FOOTWEAR LIMITED. The history of Apex is not very old. Still it is one of the oldest Footwear and Leather Company in Bangladesh. The company was established in 1990 as a proprietorship company at Hazaribagh in Dhaka. In the very beginning‚ it used to operate as leather production from rawhide and exporting. From the year 1993/94‚ the firm started to deal as foreign buyer’s representative and leather chemical distributor .All functions of
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Brand Inventory Report – Nike Footwear MAR6816 – Advanced Marketing Management Summer 2015 2-Year Internet MBA University of Florida Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren Lupo Ken Oliveri NIKE BRAND HERITAGE Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman‚ a track and field coach‚ and Phil Knight‚ middle-distance runner‚ from University of Oregon‚ created
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Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities‚ hiking‚ outdoor activities and other athletic and recreational activities -Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011 -materials Nike flywire‚ Current Marketing Situation: Segmentation: - Nike athletic footwear line segments to anyone
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Case Study – VANS – Skating on Air 1a) What were some of the key characteristics of Van’s earliest customers in the 1960’s and 1970’s? Some of the key characteristics of Van’s customers are teenagers who needed strong and durable footwear for their rough sports like skateboarding‚ people who needed customized shoes sizes due to various width and lengths of their feet‚ people who just simply want a shoe customized to their style and liking‚ and schools that needed shoes that could match the school
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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Who Am I? Nike is a multinational corporation that is engaged in design‚ development and worldwide marketing. Nike also merchandises footwear‚ apparel‚ equipment‚and accessories. Nike is the worlds leading supplier for athletes footwear and apparel‚ the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was then named Nike Inc. in 1978. The company ’s named Nike comes from a Greek word which means victory. Nike is marketed as its own brand as well
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dated February 2005‚ Economic Intelligence Service Key Milestones Date/Year Event 1894 The Bata Shoe Organisation was founded by Tomas J. Bata‚ a ninth generation shoe maker 1931 The Company was incorporated in India. 1933 The production of footwear commenced in a rented premises at Konnagar‚ a few miles away from Kolkata‚ where for the first time rubber and canvas shoes were manufactured in India. October 28‚ 1934 The foundation stone was laid on land purchased from the Port Commissioners
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age and income differentiated under the demographic factors. Bata footwear is specially designed for male and female where the product ranges are available from a kid to an adult. Next‚ the lower middle-income consumers are their main target. In term of psychographic factors‚ Bata offered vast choices of footwear such as shoe‚ sandals and boots to satisfy the consumer needs. In fact‚ the consumer can easily get their preferable footwear in the store based on their personal interest. In term of geographic
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leadership of Ronal Snyder in 2004‚ and gained sole rights. Crocs is a designer‚ manufacturer and retailer of molded‚ casual footwear for men‚ women and children. All Crocs footwear feature a proprietary closed-cell resin called ‘Croslite’ that provides the wearer with extreme comfort by taking the shape of the feet of the wearer due to heat. The company boasts the footwear as being ideal for casual use as well as for professional and recreational uses viz. boating‚ hiking and hospitality. The product
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