"Footwear" Essays and Research Papers

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    would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short‚ medium and long term future as the market leader in the shoe business. Details supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is recognised as one of quality with a strong market share of children’s footwear and the "the more mature" customer. The

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    Strategic Thinking - Quiz 1 1. The market for private-label athletic footwear is projected to grow 2. a.4-6% annually in all 4 regions during the Year 11-Year 20 period. 3. b.10% annually in all four geographic regions during the Year 11-Year 15 period and 8.5% annually in all four regions during the Year 16-Year 20 period. 4. c.8% annually in all four geographic markets during Years 11-15‚ and then slow gradually to 3% annually in all markets by Year 20. 5. d.10% annually

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    Advertisement Analysis Crocs™ is a popular company in the footwear industry. This is because Crocs™ is famous for the unique design and the bright-coloured products. The previous year‚ Crocs™ got into the hard session with a big loss because of the lowest sales record. Therefore‚ Crocs™ has launched a new advertising campaign “Feel the Love”. This advertising campaign “Feel the Love” sent their message to the consumer via television advertisement. The advertisement was published

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    relaxo

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    The Company A journey of a thousand miles begins with a single step. Such is the story behind the creation and flourishing of Relaxo Footwear‚ the company that has established itself as one of the most stalwart‚ quality conscious and avant-garde footwear companies in the Indian economy today. Headquartered in New Delhi‚ India‚ it maintains a fine combination of comfort‚ style‚ and workmanship and is embarking upon appreciable growth plans for the future. The company began as a small enterprise

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    newly founded company forward. The introduction of factory automation‚ long distance retailing and modernized shoe making ensured the profitability of the company from the very beginning. It is now the world’s largest manufacturer and marketer of footwear operating across the globe. Driving a dynamic enterprise that serves its customers and its community has been at the heart of Bata’s culture and vision since 1894. Today the Bata Shoe Organization is a sprawling geo-centric company encompassing

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    Crocs Marketing Plan

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    AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder‚ Colorado as a simple‚ comfortable boat shoe‚ today Crocs footwear can be found across the globe. With distinct collections‚ Crocs offers colorful‚ lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology

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    What all important in a footwear! ------------------------------------------------- We‚ the students of ICFAI Business School Hyderabad‚ are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one. ------------------------------------------------- This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential. Q) Rate the following features

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    Charles & Keith

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    Charles & Keith is an international fashion footwear brand with more than 190 stores all around the world. Charles & Keith were founded in 1996 by brothers Charles and Keith Wong. With the key concept of ladies footwear and accessories brand‚ the brand has flourished and grown into a global international brand. Now‚ with young and trendy designs to catch the attention of the youth‚ Charles & Keith has developed a line of fashion designs that cater to the latest and trendy‚ creating and growing the

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    IMD-6-0249 (POM 249) v. 29.05.2006 INTERNATIONAL THE “mi adidas” MASS CUSTOMIZATION INITIATIVE Rolf Reinschmidt‚ head of the Forever Sport Division of adidasSalomon AG‚ was reviewing adidas’ mass customization (MC) initiative: “mi adidas”:  We all talk a lot about experiences these days--experiences that consumers and retailers expect to have with brands like ours [adidas]. Well‚ here is an experience our brand is uniquely able to offer‚ differentiating us significantly from the competition

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    Creek in Kutztown‚ Pennsylvania‚ the city where entrepreneurs founded the company. Fact 3: The Saucony logo represents the Saucony Creek‚ and the three dots on the logo represent boulders that line the creek banks. Fact 4: Saucony manufactured footwear for NASA in the 60’s. Ed White‚ the first astronaut to walk in space‚ wore a pair of shoes Saucony shoes. Fact 5: Like many running shoe producers‚ Saucony produced their first running shoe with cardboard soles to give their running shoes more

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