3 1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates
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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Tourism in Goa The state of Goa‚ India‚ is famous for its beaches and places of worship‚ and tourism is its primary industry. Tourism is generally focused on the coastal areas of Goa‚ with decreased tourist activity inland. Foreign tourists‚ mostly from Europe‚ arrive in Goa in winter whilst the summer and monsoon seasons see a large number of Indian tourists. Goa handled 7% of all foreign tourist arrivals in the country in 2011.[1][2] This relatively small state is situated on the western coast
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We have to understand the several concepts by means of definition and its integration. • Tourism Hunziker and Krapf‚ in 1941‚ defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents‚ insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976‚ the Tourism Society of England’s definition was: "Tourism is the temporary‚ short-term movement of people to destination outside the places where they
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political and environmental influences. This paper focuses on the case of rural tourism in illustrating the advantages of adopting a sustainable
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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Video Planet Finance 1) What were the main causes of the most recent global financial crisis? The biggest cause of the global financial crisis stems from the use of mortgages and government overspending. Mortgages were fixed for 20 or 30 years and people began not being able to make payments on the mortgages. Property ownership became a trap. Restrictions were lifted on American banks‚ and they began to raise savings rates to attract new customers. Then they started loaning more and more‚ as the
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following designs. This essay discusses how and why ‘creativity’ rather than ‘flagships’ are necessary to regenerate communities. Creativity and Cities Add History Here!!!!!!!!!!!!! Creativity has become a widely researched topic particularly in tourism and urban development. It is evident that cities can attract tourists by developing themselves creatively enhancing local culture rather than following infrastructure and urban designs of developed countries. Due to emergence of this creative economy
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TOURISM IN THE PHILIPPINES Executive Summary Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time‚ its proximity to markets‚ the availability of tourist infrastructure and superstructure‚ and the extent
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