CHAPTER II LITERATURE REVIEW A. Reading Comprehension 1. The Definition of Reading Comprehension There are many experts who give the definition of reading. One of them is Aebersold and Field. They say: “...‚ reading is what happens when people look at a text and assign meaning to the written symbols in that text‚ further‚ the text and the reader are the two physical entities necessary for the reading process to begin (1997: 15).” It means that when someone sees written symbols in
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MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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AN ANALYSIS OF HOW MASS MEDIA AFFECTS THE YOUTH Imagine a world without media. Can limiting the amount of media in today ’s society‚ decrease the affects it has on the young minds of today or not? Can their minds develop an intellectual way of thinking and behaving under a restricted amount of media? Being so‚ media everywhere has both negative and positive influence on the youth. This essay will discuss such influences of the media on the youth as well as how they can be addressed. First‚ the
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The Mass Media Defining the Mass Media Defining the Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and‚ in order to do this‚ we need to begin by thinking about how the mass media can be defined. Breaking down the concept of a ‘mass media’ into its constituent parts... A medium is a ‘channel of communication’ - a means through which people send and receive information. The printed word
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Changes Woody Allen’s Annie Hall is a film that depicts the life of a character named Alvy Singer‚ a comedian who always seems nervous‚ is full of self-loathing‚ doesn‘t have a positive perspective on life‚ had an unhappy childhood and has been divorced twice. He knows he has problems but can’t figure out how to solve them in a dignified way so uses sex as a substitute. By the end of the film however‚ he shows a significant change in his outlook on life‚ due mostly to his recent relationship
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This article is written by an Ehow Contributor‚ does not have the name for the writer. This article was taken up from Ehow. The writer had researched about the disadvantages of an education with print media. It is just a one page article which simply provides us the main short comings with the education of print media. As we all know that print media is no longer the most effective way of spreading awareness among the people. Print media was probably the first effective way of bringing news to
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The Role Media Plays in the Perception of Women Shannon Teasley COM100 May 2012 Today’s world of media is full of thin attractive models. From fashion magazines‚ advertisements‚ movies‚ and television shows; the images of the women in the spot light are young‚ attractive‚ and at a weight that is below the average “real-life” size. Many of the images within the media set beauty expectations that are unrealistic. The development of eating disorders and body dissatisfaction in women is on a rise
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Changing How Women are Portrayed in the Media ABSTRACT Through this paper‚ the reader will be learning about how different women are portrayed in the media‚ and what people can do to hopefully change this one day. Women are constantly being portrayed as having to be “perfect” in the media. Whether it is on the news‚ in magazines‚ in movies‚ or on television‚ sexism is all over the place. With the proposed research ideas and methods‚ hopefully people will be able to make a change in this
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Abstract In 21st century‚ we can say that almost no one can live without technology. We use technology everywhere. As the development of technology‚ we don’t only communicate with others face to face‚ but also by technology‚ such as telephone‚ computer and even the television. Human beings are influenced more and more by the different technologies. Thus‚ there are some communication theory to explain the complex and various phenomenon. Now‚ we will discuss the phenomenon‚ the influences and explaining
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“The medium is the message” McLuhan defines the medium as any extension of our body‚ senses or mind. Therefore‚ any instrument of change is a medium. The resulting change McLuhan refers to is often subtle and it is this change that is the message (McLuhan‚ 1994). At first glance‚ McLuhan’s
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