MKTG410-001 Case Study 2: Starbucks: Forbidden in the Forbidden City Submission Date: 3/2/2015 BB202121‚ CHAU HONG CHON‚ Eric BB201531‚ CHEN CHAOHUA‚ Cherish BB102089‚ LO CHENG MAN‚ Karina 1. Why is China‚ traditionally a non-coffee drinking culture‚ an important market for Starbucks? China contains large number of population. For Beijing’s Forbidden City‚ which is China’s top tourists attraction‚ as a destination of choice for both Chinese and foreign visitors‚ hosts millions of visitors
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In the sprawling grounds of China’s Forbidden City‚ once homes of the imperial palace of the Ming and Qing dynasties‚ one small shop is in the midst of a brewing controversy‚ Starbucks‚ that poster child for American mass marketing and a growing number of Chinese want to banish it. The Forbidden City should preserve its uniqueness‚ says this woman. Ever since it opened more than 6 years ago‚ Starbucks has been a contentious presence in one of China’s most revered historical icons. In some of these
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Pu Yi - The Last Emperor of China Young Boy Crowned Emperor in Beijing ’s Forbidden City While on her deathbed the Empress Dowager Cixi chose the infant boy Pu Yi to be China ’s next emperor. In December 1908 he ascended the throne. [pic][pic][pic][pic] His early years were spent inside the walls of the Forbidden City where he was cared for by consorts of previous emperors. Uncontrollable as a child‚ he often ordered the eunuchs who served him to be beaten for minor offences. Shortly after
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mountains and beaches‚ and also the cheaper expenditure. China has a five-thousand-year history‚ and there are many tourist attractions that people are worthy of visiting. As Beijing for example‚ it is the capital city of China‚ inside of which you are able to see the Forbidden City that full of ancient art pieces and collections‚ and also the famous Great Wall that was made of rocks and built thousands of years ago‚ moreover‚ it is the only architecture that you can see from the satellite. Apart
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choice. If people visit Beijing‚ they must go to the Great Wall. It is built by the first Emperor of China‚ Qin Shi Huang. It is used to protect Empire’s states from enemies. The Forbidden City‚ which was the home of the emperor of the Ming and Qing dynasties‚ is also a fantastic place to learn Chinese history. In Forbidden City‚ people are able to see some precious relics and paintings. Besides‚ Shanghai has many structures of various architectural styles. One of the most famous architectures is Shanghai
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In order to clarify and understand how five dimensions of situational influences affect buyer behavior‚ this essay is going to answer three questions. First of all‚ physical surrounding and social factors will be demonstrated by providing some definitions and relevant instances. Secondly‚ case study will be analyzed based on three factors such as social surrounding‚ task definition and temporal perspective. Finally‚ Starbucks café would be chosen as an example to analyze how they has developed their
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Henry Puyi was ascended to the throne at the age of 2 years and 10 months by Dowager Empress Cixi while at her deathbed. Because Henry Puyi was put into throne without a choice‚ he lost his mother and family at a very young age‚ and it affected henry puyi’s life on how he made his stand as the emperor of China. Growing up without her mother‚ made him hate her own mother and trusting her wet nurse more‚ that according to him‚ she was the only one who there for him whenever he needed help. And as a
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in internship at Beijing Hotel. It was my first time to go to work‚ so I was interesting and exciting. The Beijing Hotel is a 5-star hotel from 100 years ago; it was build by French in 1900. Beijing Hotel is in the center of Beijing‚ near the Forbidden City and Tian An Men Squire. I applied a job that is the assistant of Marketing Department. The works would make me improve my personal abilities and perfect work experience‚ but sometimes there are some negatives such as the can not stays up late
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VACATIONS OF HONG KONG PEOPLE Hong Kong people love spending their vacations in a different city or country and they love experiencing others cultures. In early years‚ Hong Kong people travelled around through travel agencies; nowadays‚ they plan the trip and schedule by themselves because they would like to have a more flexible and special vacation. They do not only choose the places which they have not been to‚ but sometimes they will re-visit the places that they like the most and have a relaxing
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The Boxers throughout the length of the Rebellion aimed to influence and enforce their views upon the Chinese people and the ruling Qing dynasty. This group‚ comprised primarily of adolescents from Northern China‚ aimed to rid their country from economic manipulation‚ political invasion‚ the influence of foreign ideas and to eradicate Christianity from China. These aims were conveyed through a series of significant actions performed between 1899 and 1901 which included those such as: attacks on Chinese
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