Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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CASE STUDY #2 FORD MOTOR COMPANY by A Ford Motor Company - Supply Chain Strategy TABLE OF CONTENTS Part I. Executive Summary Part II. Issues Identification Part III. Alternative Options Part IV. Recommendation Part V. Implementation Part VI. Conclusion
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Business Case (The Ford Pinto) There was strong competition for Ford in the American small-car market from Volkswagen and several Japanese companies in the 1960’s. To fight the competition‚ Ford rushed its newest car the Pinto into production in much less time than is usually required to develop a car. The regular time to produce an automobile is 43 months but Ford took 25 months only (Satchi‚ L.‚ 2005). Although Ford had access to a new design which would decrease the possibility of the Ford Pinto
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FORD PINTO CASE The Ford management has chosen to be unethical and morally unworthy to be trusted with the lives of its customers. Can you just imagine the number of individuals riding every day in the cars that they produced‚ who are unaware that they could be in an injury any moment? Ford management has chosen not to follow the safety guidelines and standards in producing such products because at that time‚ the government is still not that strict in implementing such rules. And because of their
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Executive Summary Although Ford is a successful company in the world‚ with increasing competition and new technology improvement‚ Dell’s succeed by implementing “Virtual integration” ‚ Teri Takai‚ Director of supply chain system‚ has to choose if Ford will make a change implementing Virtual integration based on Dell’s model‚ or just stay as Ford is currently doing. Some are arguing that virtual integration is not feasible for Ford because of Ford’s business is totally different from Dell and business
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Running head: FORD PINTO CASE (Newton‚ Ford‚ 2007‚ p. 1)Ford Pinto Case External social pressures play a big part in the decision reached about the Ford Motor Company. When you have highly respected individuals such as retired NASA engineer Dr. Leslie Ball say “The release to production of the Pinto was the most reprehensible decision in the history of American Engineering” (Newton‚ Ford‚ 2007‚ p. 1); there is cause for concern. There would be more
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The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. The Pinto caught on with consumers‚ and sales of the vehicle were high. However‚ serious problems quickly arose regarding the design of the Pinto. The gas tank on the vehicles was placed directly behind the rear axle instead of above it‚ with only nine inches of space between the gas tank and axle. Bolts were also placed close to the gas tank‚ increasing the risk that they could puncture the tank in an accident
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target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1 Financial performance Ford word-wide: Ford’s overall
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Case Questions for Ford Fiesta Instructions: This exercise is to be completed individually. You may discuss the assignment in a group‚ but each person should complete the exercise separately. Please provide a clear‚ concise‚ and well organized essay that addresses at least the following questions. You are free to address other issues in the case as well. The intent of the assignment is to have you think critically about the marketing problems faced in the case. It is important that you consider
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Sha’Ron Williams March 25‚ 2013 Case 36: One Ford BUAD 455 Ford is an auto making known for providing outstanding products fluctuating from small cars to luxurious brands to its customers. Ford Motor Company is a United States of America auto making company .It was established by Henry Ford. It is based in Dearborn‚ Michigan‚ a small town outside of Detroit. Ford is one the world’s largest auto making company. In June 16‚ 1903 Ford was incorporated. It was also one of the few companies
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