The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. The Pinto caught on with consumers‚ and sales of the vehicle were high. However‚ serious problems quickly arose regarding the design of the Pinto. The gas tank on the vehicles was placed directly behind the rear axle instead of above it‚ with only nine inches of space between the gas tank and axle. Bolts were also placed close to the gas tank‚ increasing the risk that they could puncture the tank in an accident
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The Great Leap Forward was Mao’s new economic plan‚ which took place in China in 1958. The idea of the Great Leap Forward was the rapid growth of agricultural and industrial production. It focused on improving the productivity of all Chinese workers by investing in human development and labour-intensive technology. Chinese Communist Party (CCP) officials believed it would bring about economic and technical development in great leaps rather than at a gradual pace. By using China’s advantage of manpower
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Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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Integration of the Internal Market Introduction At the very center of the European integration process stands the internal market. The Court of Justice has in several instances ruled on the scope of the rights constituted by the internal market and the thereby following freedoms of movement of workers‚ capital‚ and goods‚ the freedom to provide services‚ and the right establish. This synopsis will look into the way in which the Court of Justice balance between promoting the harmonization of
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The Path Forward for Biofuels and Biomaterials 1. Arthur J. Ragauskas1‚*‚ 2. Charlotte K. Williams4‚ 3. Brian H. Davison6‚ 4. George Britovsek4‚ 5. John Cairney2‚ 6. Charles A. Eckert3‚ 7. William J. Frederick Jr.3‚ 8. Jason P. Hallett3‚ 9. David J. Leak5‚ 10. Charles L. Liotta1‚ 11. Jonathan R. Mielenz6‚ 12. Richard Murphy5‚ 13. Richard Templer4‚ 14. Timothy Tschaplinski7 +Author Affiliations 1. 1 School of Chemistry and Biochemistry‚ Georgia Institute of Technology‚ Atlanta
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Ford Consumer Marketing Introduction to Ford Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia‚ 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances‚ buses‚ and tractors. Today‚ consumers have hundreds of options to choose from when selecting a vehicle from any one of
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Company Background Name Ford Motor Company Logo Industries served Automotive Geographic areas served Worldwide Headquarters U.S. Current CEO Alan R. Mulally Revenue $ 134.3 billion (2012) Profit $ 5‚665 billion (2012) Employees 164‚000 (2011) Main Competitors Bayerische Motoren Werke AG‚ Chrysler Group LLC‚ Daimler AG‚ General Motors Company‚ Honda Motor Company‚ Nissan Motor‚ Tata Motors‚ Ltd.‚ Toyota Motor Corporation‚ Volkswagen AG and many other automotive companies. Ford Motor Company is one of
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FORD MOTORS COMPANY Ford Motors was founded by Henry Ford in 1903 in Michigan it was a pioneer in assembly line. In 1902 it has a market share of 50%‚ in 1956 the company went public and since then it has a significant presence in automotive market. However due to series of bad management and poor product portfolio‚ the company had not been doing well over the last decade. William Ford had a hard time when he started as a CEO because Henry Ford II left much debt and during his governance the
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In 1968 Lee Iacocca and the Ford Motor Company wanted to produce a inexpensive vehicle to appeal to the first time buyers market. Mr. Iacocca philosophy was for consumers to remember Ford as the very first vehicle that they owned so that when it was time for them to invest in another vehicle it would be a Ford. But‚ in order for Ford to develop a inexpensive vehicle to fit the philosophy of Lee Iacocca‚ they had to cut corners. Unfortunately‚ the one corner they cut was the placement of the fuel
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Regional Integration is when an economic alliance or trade agreement is formed among countries that are located geographically close to one another. This paper analyzes the role of regional integration in promoting global business‚ discusses the advantages and disadvantages of regional integration using a trading block as an example‚ and compares the economic development stages of two countries within a chosen region and discusses the ramifications of the region’s economic development for global
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