GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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Automobile Industry of Pakistan - An Overview The automotive industry rightly prides itself on being recognized as the “mother of all industries.” In its folds it carries many different kinds of vehicles to provide mobility to people and goods. While they may appear to be simple machines‚ their design and manufacturing have much deeper roots in all the known technologies. In-depth knowledge and skillful application of mechanical‚ electrical‚ electronics‚ chemical and a host of other technologies
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Introduction Ford Motor Company is one of the largest multinational automaker in the world and part of the Detroit Big Three‚ along with GM and Chrysler. Since its inception in June 16‚ 1903‚ Ford has gone through many ups and downs. Competition from domestic and international manufacturers‚ globalization‚ advancements of technology and the great economic downturn in 2007-2008 meant that Ford had to rethink several of its strategic decisions if it had to survive in the marketplace. When Henry Ford started
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penetration at the bottom of the value pyramid by making the M-800 more affordable. Indian Automobile IndustryThe Indian automobile industry has four major segments -- commercial vehicles (CVs)‚ passenger vehicles‚ three wheelers‚ and two wheelers. The market share for each of these segments of the Indian automobile industry‚ for the year 2003-04‚ is shown in Figure I. According to the Society of Indian Automobile Manufacturers (SIAM) ‚ the Indian passenger vehicle market has three categories -- passenger
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the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction‚ despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European‚ American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort‚ security nor style; it was more like wheeled boxes made of light steel‚ with a primitive petrol engine. After 20 years‚ Chinese automobile industry has finally
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Ford Pinto Ethics Case Analysis Dickey L. Sours Jr. Business Ethics Course The Ford Pinto designs had the placement of the fuel tank behind the rear axle. The fuel tank position has allowed the projecting bolts to puncture the tank when the vehicle was struck from the rear. The Ford Motor Company had decided not to change the fuel tanks design location in order to reduce the production costs. Ford Motor Company determined there would be a savings of approximately $20.9 million dollars. Between
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The Ford Model T is a vehicle that was produced by Henry Ford’s Ford Motor Company from 1908 through 1927. The Model T set 1908 as the historic year that the automobile became popular. It is generally regarded as the first affordable auto‚ the car that opened travel to the common middle-class American; some of this was because of Ford’s innovations‚ including assembly line production instead of individual hand crafting. The first production Model T was produced on August 12‚ 1908 and left the factory
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A PROJECT REPORT ON “Analysis of automobile industry in Indian stock market” (With Special reference to Aditya Birla Money) Submitted to Utkal University for partial fulfilment of the requirement for the award of the degree of Master of Finance & Control SUBMITTED BY RABINDRA KUMAR DAS ‚ MFC 3rd Semester‚ SESSION – 2010-12 UNDER THE GUIDANCE OF MR. SURJIT TRIPATHY MISS.SUKANYA NISITGANDHA BRANCH MANAGER‚
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Having taken look at the segmentation of the automobile market in the last post‚ we shall now take a look at the segmentation of the computer market; which is one of the fastest growing markets globally. · Geographic segmentation In the segmentation of computers‚ geographical segmentation yet again plays a very important role. This is because the demands of people would vary according to their regions. A very good example of this is the computer market in India. Few years ago‚ laptops
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Nationalization of Industries in Pakistan and impact on Automobile Industry: Following the progressive manufacturing period‚ nationalization of industries under Economic Reforms order had a profound impact on automobile industry in Pakistan. In early 1972 under Martial Law Regulation‚ the Government took over the control of 32 industrial units‚ including eight automobile plants‚ under the officially appointed Board of Industrial Management with the Minister for Production as its Chairman. Out of
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