here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Düsseldorf) and Asia (Hong Kong) in the 70s‚ the founder company Esprit USA gradually became an entirely self-sufficient company. What began in Germany with young sportswear fashion for women marketed under the name of Esprit de Corp soon became one of the most successful young fashion brands on the European market. The American rights were bought
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Higher Education in Japan The Japanese higher education system can be distinguished as an example of diversified mass higher education in a highly industrialized country. Higher education system consists of various categories and types of institutions that are different in their missions‚ functions‚ academic standards‚ prestige‚ status‚ and financing methods. After World War II‚ especially from the 1960s to the 1980s‚ the increase in higher education institutions was very striking. The number
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Memorandum To: Alan Mulally‚ President & CEO Date: 07/04/2013 Subject: Internal Communications Platform When searching for a social networking platform to use for Ford Motor Company’s internal communications‚ our team has gone through several analyses of each potential platform. The top five choices were Facebook‚ Linkedin‚ Gotomeeting‚ Google+‚ and Skype. All of these programs were rated on the scale of 1 to 4 in six categories: compatibility and speed‚ accuracy of content‚ cost‚ design‚ navigation
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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THE FORD PINTO CASE: THE VALUATION OF LIFE AS IT APPLIES TO THE NEGLIGENCE-EFFICIENCY ARGUMENT Christopher Leggett Law & Valuation Professor Palmiter Spring‚ 1999 Abstract Text of Paper -------------------------------------------------------------------------------- Abstract The cases involving the explosion of Ford Pinto’s due to a defective fuel system design led to the debate of many issues‚ most centering around the use by Ford of a cost-benefit analysis and the
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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be buying their first car. The Mustang II concept car generated allot of excitement and led directly to the first Mustang less than a year later. Ford was unaware how popular the car would be. They announced when the first television commercial would be shown and many Americans tuned in to see it. The next day‚ the first day of availability‚ Ford sold 22‚000 mustangs. The 19641/2‚ as it was later called‚ was available in only two models: the coupe and convertible. Both models featured a lengthened
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Case 5: The Case of the Ford Pinto Refer to this case‚ of about the Ford Pinto case‚ I have been read about this topic from web pages and forum that have been discuses. Here are some of studies that I have been made to finish this paper work in different aspects of ethics and professionalism. In the ‘Ford Pinto Case Study’‚ it seems clear that Ford management and its engineers did not intend to make an unsafe product‚ and that more than likely the outcome of their product resulted primarily from
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