country as rebels gained control of vast quantities of gold‚ diamonds‚ natural rubber‚ and tropical hardwoods. Until the 1950s‚ Liberia’s economy was almost totally dependent upon subsistence farming and the production of rubber. The American-owned Firestone plantation was the country’s largest employer and held a concession on some one million acres (404‚700 hectares) of land. With the discovery of high-grade iron ore‚ first at Bomi Hills‚ and then at Bong and Nimba‚ the production and export of minerals
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Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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Ford KaThe launching team of Ford Ka is facing a changing marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group
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Medical Explorers is a program that will give me the ability to learn from a more hands on experience in learning about the medical field. I have many goal in life that I wish to accomplish through my life. Some of my personal goal are to graduate high school‚ graduate from college‚ and one day get married and raise a family of my own. Some of my career goals are to finish college with my PHD in psychology and my masters in forensic science. With my degree‚ I would like to work in the court system
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Historically‚ car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. • Financially constrained buyers (single men and women without children <100‚000 FF) • Average income‚ more youthful/expressive buyers (100-250 thousand FF‚ single men/women/childless couples) • Average income and/or family constrained buyers (full nesters‚ empty nesters 100FF and above) • Higher income‚ not family constrained
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History of Ford in India: 1907 India begins selling the Model A 1926 Ford India is established by Ford of Canada 1935 Indian government officials ask Henry Ford to consider building a car manufacturing plant in Bombay 1941 Mahatma Gandhi sends spinning wheel‚ the symbol of India’s economic independence‚ to Henry Ford. 1954 Ford India operations cease. 1969 Ford re-enters India in a joint venture with Escorts Ltd. to produce tractors. 1991 Ford ceases tractor operations. Ford establishes Climate
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1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
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Business Intelligence at Canadian Tire The overall purpose of Business Intelligence systems and software is to manage and analyze data in a manner that would support effective decision making. The BI initiative could help Canadian Tire to manage and analyze its data in a way that would allow the company to consolidate and integrate some of its information systems. The information provided in the case indicates that CTC is operating and supporting many different operation systems‚ mainframes‚ hardware
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Henry Ford made many contributions to the American economy during the 1920’s. He was a very skilled and intelligent man at that. Henry was born into an Irish immigrant family on a farm in Wayne County‚ Michigan. He became Chief engineer of the Edison Company in Detroit during 1888. In 199 he organized that Detroit auto mobile and in 1903 he introduced the ford motor company model T manufactured in 1908. He was believed to sponsor the development of the moving assembly line in 1914. Henry Ford made
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Discount Tire Do you need new tires? Discount Tire is the place for you. The Discount Tire CO was founded in Ann Arbor‚ Michigan 1960 by Bruce T. Halle and is known to be one of the largest wheel retailers today (Mackay‚ 2012). The condition of your tires is very crucial to every aspect of your driving ability. When your tires begin to bald you are at a serious risk for yourself and everyone around you. However discount tire does not just change tires‚ they also provide services such as air checks
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