Marketing I | Phase I I. Environmental Analysis Competitive Forces Our major competitor in Egypt is Coca Cola since many of our products are similar to almost the same packaging. Therefore‚ due to our similarity we target the same customers; which makes a 50/50 percent to gain or lose a customer by how successful our market mix can take over. Their strengths lie above all in their customer loyalty‚ then comes their popularity‚ branding‚ finance strength‚ and international trade. Its logo can be
Premium Coca-Cola Pepsi
EXTERNAL ENVIRONMENTAL FACTORS There are 7 external environmental factors. They are political‚ economic‚ sociocultural‚ technology‚ customers‚ competitors and suppliers. Each of these factors have a great impact to an organization. They offer both opportunities and treats to organization. POLITICAL factors refer to the relationship between a business and a government. Every organization must spend a great time and money to meet with governmental regulation. ECONOMIC factors refer to the conditions
Premium Management Organizational structure Quality management
Contents Executive Summary 2 Company Background 3 Issues Faced 6 Competitor Analysis 7 Porters Five Force Model 9 PEST Analysis 13 Factors responsible for Dialog’s Decline 16 Strategies 19 Strategies implemented by Dialog 20 SWOT Analysis 23 Conclusion 25 Reference 26 Executive Summary Dialog Telekom PLC is a Malaysian based MNC functioning in Sri Lanka. It has been the market leader in the telecommunication industry up to the year 2007. But the
Premium Mobile phone Sri Lanka Strategic management
Bibliography: 1. www.google.com 2. www.slideshare.com 3. www.scribd.com 4. www.authorstream.com 5. www.Wikipedia.com 6. Principle of marketing by Philip kotler 7. Marketing management 8. Ford company website
Premium Marketing Ford Motor Company Strategic management
External Analysis An external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company. The analysis will be based on these two categories: the General environment which centralise on the company’s future among other competitors and the Industry environment which centralise on situations and circumstances which will affect the operation of Air New Zealand
Premium Star Alliance Airline Air New Zealand
Ford Crisis Communications Plan 1. Introduction/Synopsis Through the 33 accidents with 27 injuries and 4 death because of tire separation Ford and Firestone were recalling 6.5 million tires mainly used on Ford Explorers. The crisis shifted from a product flaw to a safety concern voiced by public and owners of Ford vehicles. To save the upcoming crisis and to help maintain Ford’s credibility and accountability PR firm Lucky7(L7) was hired. When crisis reached its climax under threat was 100-year
Premium Facebook Conversation Mass media
* External and Internal Analysis and Competitive Advantage In this lecture‚ we focus * Company’s present strategy * Internal strength and weakness and external opportunity and threat * Five generic competitive strategy * Competitive advantage and strategy for Diversification * External and Internal Analysis and Competitive Advantage Considerations for Present Strategy: * Cost (low cost?) * Quality (superior quality?) * Customer based (broad or narrow segment) * Product-distribution
Premium Strategic management
Are Americans ready for smaller is better? Strategic Development and Implementation Introduction America‚ a nation which when it comes to cars has historically sided on the bigger is better side of the spectrum is being invaded by smaller‚ more economically conscious vehicles. Fiat has been manufacturing smaller for years‚ overseas in Europe‚ Brazil and even China. With the acquisition of the American made Automotive company Chrysler in 2009‚ Fiat has launch a marketing campaign to finally
Premium Automotive industry Fiat Automobile
CPA Program Global Strategy and Leadership Module 2: Understanding the external environment cpaaustralia.com.au Edition 14a Published by Deakin University‚ Geelong‚ Victoria 3217 on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 First published July 2010‚ reprinted January 2011‚ updated July 2011‚ January 2012 Reprinted with amendments July 2012‚ January 2013‚ revised edition July 2013‚ updated January 2014 © CPA Australia Ltd 2014. This is an electronic version of the printed
Premium Value chain
External/Internal Factors Dell is considered a very successful company. According to Govindarajan & Gupta (2005) one of the successes is its customer-direct concept that has been practiced since the company ’s inception. The concept involves dealing with customers directly and not through a third party‚ which helps maintain the quality of the relationship with its customers and also the products. In addition‚ this concept allows Dell to eliminate unnecessary inventories‚ warehouse space and storage
Premium Innovation Management Dell