Utilitarianism and the Ford Pinto Case The Ford Motor Company manufactured a subcompact vehicle called the Ford Pinto during the years from 1970 to 1980. The Ford Pinto was advertised successfully to consumers and The Ford Motor Company was rewarded with sales for the Ford Pinto in the hundreds of thousands. Was the reward worth the cost? The Ford Motor Company knowingly engineered the Ford Pinto with a design flaw in the placement of the gas tank and a design flaw in the connection of the fuel
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Diaz’s Description of Character in “Fiesta 1980” Junot Diaz demonstrates great writing skill in his short story “Fiesta 1980” through the way that he is able to create believable and well-rounded characters in nine short pages. He does this through the exploration of several different techniques. This can be demonstrated by analyzing Yunior‚ the story’s narrator and main character. One very interesting aspect of the way that Diaz transmits information about his characters to his readers is that
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The Ford Ka case introduces the fundamental problem of market segmentation and target selection. Ford’s problem does not fit the ‘textbook’ segmentation process since it developed the Ka before determining a target market for it. However‚ this is frequently the case‚ for example‚ when a firm copies a successful product idea (like Ford did) or wants to introduce an existing product in a new market to expand its geographical coverage. The case illustrates that even in this situation‚ market segmentation
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Conclusion V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie‚ Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the
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Ford Motor Company Gregory Hilgendorf STRATEGIC MARKETING BUS-7450 Dr Meyer. Abstract This paper discusses the Ford Motor Company‚ the mission‚ and keys to their success. In addition‚ there will be discussions centered on the current company’s market summary. This paper will examine Ford Motor Company’s SWOT analysis‚ the company’s strengthens‚ weakness‚ opportunities‚ and threats. In addition‚ this would also look at the automotive driving forces‚ that make it alluring for firms to
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Ford Pinto Case Ford Pinto Case If we were involved in the Ford Pinto dilemma we would have used Deontological Ethical reasoning to decide whether or not to disclose the danger that the Pinto posed and/or use that reasoning to determine whether or not to install the part(s) that would make the Ford Pinto safer. Our decision would be to do what is morally right and avoid doing what is morally wrong‚ regardless of the consequences. True enough Ford was not obligated by government regulation or
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Does a diesel vehicle save you money? Not always‚ but diesels get great fuel mileage‚ twenty to thirty percent20-30% better than a gas. Aa gas powered pickup truck is lucky to get better than twelve12 or thirteen miles per gallon‚13 mpg while the same model diesel will get eighteen18 miles per gallonmpg or better. Tthis is due to the chemical properties of gasoline and diesel. A diesel has more potential energy in it than gas does so it takes less fuel to get the same amount of useable energy.
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¬¬¬¬In this lab‚ we explored the theory of combustion and used it to create and biodiesel. Diesel is a common fuel used to power many large trucks and heavy equipment (such as tractors and backhoes). Diesel fuel is made from crude oil that was formed over millions of years by the decomposition of prehistoric plants and animals. Through the use of an oil well‚ crude oil is pumped out of the ground and transferred (often by large ocean tankers) to oil distillation units. Crude oil contains widely varying
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Moral Intensity of Ford Pinto Case Magnitude of the Consequences From the perspective of senior managers who made the decision‚ the magnitude of consequences introducing the Ford Pinto to the market is small. To support this point of view‚ Ford vice President firstly cited several statistical evidences. In 1975‚ only 12 of 848 deaths‚ which associated with passenger-car accidents in which fires also occurred‚ involved occupants of Pintos. And in 1976‚ the number of occupant fatalities in fire-associated
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Ford Swaps Accounting Over Interest Rates Section 404 requirements were implemented by the Sarbanes-Oxley Act in 2004. Section 404 reporting on internal controls required many large filers to restate financial statements in order to correct misstatements. This report will focus on Ford Motor Company‚ and how they were affected by the new accounting rules. More specifically‚ it will discuss why restatements of Ford’s financials were necessary‚ and who prompted the change. Then‚ it will discuss
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