Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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Discussion Starter #4 1. Diaz describes a delightful family loving and typical in every way. I mean at least for me it seemed like a typical family. “Fiesta” begins with Diaz stating “Mami’s youngest sister…finally made it to the United States that year.” (150) the story started very hopeful and made me feel as if the plot was going to be cheerful‚ but it was not. I think the overall mood of the story was mostly sad because the kids also knew about the affair. “When children find out about an
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Business Case (The Ford Pinto) There was strong competition for Ford in the American small-car market from Volkswagen and several Japanese companies in the 1960’s. To fight the competition‚ Ford rushed its newest car the Pinto into production in much less time than is usually required to develop a car. The regular time to produce an automobile is 43 months but Ford took 25 months only (Satchi‚ L.‚ 2005). Although Ford had access to a new design which would decrease the possibility of the Ford Pinto
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FORD PINTO CASE The Ford management has chosen to be unethical and morally unworthy to be trusted with the lives of its customers. Can you just imagine the number of individuals riding every day in the cars that they produced‚ who are unaware that they could be in an injury any moment? Ford management has chosen not to follow the safety guidelines and standards in producing such products because at that time‚ the government is still not that strict in implementing such rules. And because of their
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BA 235 Services Marketing Group 7: Case Solution ~ Sullivan Ford Auto World Feb. 2012 21 Case Background Walter Sullivan the founder of Sullivan Ford Auto World died and his eldest daughter Carol Sullivan-Diaz‚ a health care manager by profession took over the business and found out that the family business is in financial trouble based on current financial performance and market outlook. In addition‚ CSAT results from car buyers show that the company has problems with their service
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Running head: FORD PINTO CASE (Newton‚ Ford‚ 2007‚ p. 1)Ford Pinto Case External social pressures play a big part in the decision reached about the Ford Motor Company. When you have highly respected individuals such as retired NASA engineer Dr. Leslie Ball say “The release to production of the Pinto was the most reprehensible decision in the history of American Engineering” (Newton‚ Ford‚ 2007‚ p. 1); there is cause for concern. There would be more
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The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. The Pinto caught on with consumers‚ and sales of the vehicle were high. However‚ serious problems quickly arose regarding the design of the Pinto. The gas tank on the vehicles was placed directly behind the rear axle instead of above it‚ with only nine inches of space between the gas tank and axle. Bolts were also placed close to the gas tank‚ increasing the risk that they could puncture the tank in an accident
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The Ford/Firestone Case This case involves Ford and the Japanese tire manufacturer‚ Bridgestone/Firestone. The Ford Explorers which were prone to rolling over‚ came equipped with Firestone defected tires. The tire seemed to have a defect that caused the tread to separate from the whole of the tire and cause the vehicle to flip. Although Firestone knew about such defects‚ they continued to produce despite knowing the deadly consequences that lay behind their actions. The Explorer also had a
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Diesel Engines Diesel engines are everywhere; they are used in all sorts of vehicle platforms. From Volkswagen Jetta’s‚ to big eighteen wheel tractor trailer trucks. They provide more torque then a regular gasoline engine because of the long stroke of the piston. Most diesel engines make peak torque at very low rpm. Diesel engines do not have spark plugs. They develop combustion by heating up the air going into the cylinder‚ while the air is heated the fuel injector sprays into the bowl of
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[pic] Background Definition/history: • Fiesta is a Spanish word‚ and it means a festival‚ festive celebration or holiday. • Mexico has several kinds of festivals‚ each celebrated for religious‚ national or local reasons. • There is always some kind of party after the initial celebration‚ accompanied by traditional Mexican music and food. Elements of a fiesta: • Fiestas include parades‚ beauty pageants‚ various contests‚ competitive sports such as football
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