of people‚ chances of distortion in middle is so high‚ it’s a time taking method and also is likely to be ignored and not answered by customer. So‚ in addition to mail survey a provision for instant feedback from customer at the time of return of car should be made as it will help to overcome all the above mentioned shortcomings. If possible email or telephonic conversation can also be used. What specific recommendations would you make to enterprise to improve the response rate and the timeliness
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According to TC 7-100‚ a hybrid threat is defined as‚ “the diverse and dynamic combination of regular forces‚ irregular forces‚ and/or criminal elements all unified to achieve mutually benefitting effects”. This is an accurate description of the relationship between the ISIS‚ South China Sea pirates‚ and the diverse terrorist groups located in Indonesia. Conditions for a merger of bad-intentioned groups in the region backed by an increasing wage gap and a lack of options lead Indonesians into a
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first one is to sell the car and the battery at one unit‚ which is same with other auto makers. But the second one is sell the car and leasing the batteries which is unique. In terms of reputation based on social culture‚ it’s all win. Since the LEAF is good for environment and good for public. On the other hand‚ Nissan does not selling low price as their strategy in order to attract customers. Instead‚ Nissan focuses more on service. It said that in essence it was selling a car plus its services.
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Communications; the role of Marketing Communications‚ analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along
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Introduction Honda is a well-known and reputable car manufacturer in North America. It is now 2002‚ and Honda is planning on launching its second Hybrid Electric Vehicle (HEV) to the market - a hybrid version of Honda’s top selling vehicle‚ the Civic. The company’s first HEV‚ the two-seater Honda Insight coupe‚ was introduced to the U.S. in 1999. It experienced modest sales of 3‚788 units in 2000 and 5‚000 units in 2001 and retailed at a base price of approximately $19‚100. However‚ demand
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contents 1.0 Introduction 3 2.0 Strategic Issues of Ford 4 3.0 The External Environment 5 3.1 PESTEL Analysis 5 3.1.1 Political Environment 5 3.1.2 Economic Environment 6 3.1.3 Social Environment 7 3.1.4 Technological Environment 7 3.1.5 Natural environment 8 3.1.6 Legal Environment 8 3.2 The Industry Porters’ Five Model 9 3.2.1 Buyer’s Power - Moderate 9 3.2.2 Suppliers’ Power - Low 10 3.2.3 Threat of New Entrants - Low 11 3.2.4 Threat of Substitutes – Slightly Moderate
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-----Ford.com HISTORY Ford Motor Company is an American multinational automaker whose headquarter is based in Dearborn‚ Michigan. It was founded by Henry Ford. The Ford Motor Company was incorporated in 1903. The Ford Oval trademark was first introduced in 1907. Groups of two or three men with the company produced only a few cars a day at the Ford factory on Mack Avenue. Each car was built from components made to order when place by other companies. Henry Ford was years old when he builds
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popular option right now is a hybrid vehicle. The question that comes to mind is‚ are hybrid vehicles worth it? With record high gas prices due to the price of oil‚ most car owners out there have major concerns over their gas usage. Over the past ten years‚ the cost of gasoline has grown 250%! The price of oil has doubled since January of this year. The high prices of oil and gas is the driving factor for most of the people to trade their gas powered vehicles for hybrid vehicles. These vehicles promise
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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treasured toy‚ a bright red Ferrari Testarossa Hot Wheels car‚ and rolling it back and forth on the glossy‚ white tiled floor of my house. It never left my hands‚ accompanying me to restaurants‚ my grandparent’s house‚ and even Disney World. Somehow‚ the simplicity of this toy car fascinated me. As I entered elementary school‚ I realized that real cars are more intricate and even more fascinating than the ones that fit in the palm of my hand. Each car has a beating heart of its own called an engine. Intrigued
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