Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview
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External/Internal Factors of Management Amazon.com is a Fortune 500 company out of Seattle that began doing business via ecommerce on the World Wide Web in July 1995. Today Amazon.com is a customercentric company‚ which endeavors to offer its customers the lowest prices on just about anything online. Amazon.com and other retailers offer millions of unique‚ new‚ refurbished and used items from which to choose. Amazon.com‚ through the use of the four
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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Internal and External Factors Starting from one man ’s kind gesture to help wounded soldiers‚ The Red Cross has grown to be known around the world for their compassionate care for those in need; Working to prevent and/or relieve suffering‚ the Red Cross is made up of donors‚ volunteers‚ and employees. These people come together from all walks of life in order to help those less fortunate or those who have been over-taken by disaster. There are five key service areas in which the Red Cross provides
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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External/Internal Factors MGT/330-Management: Theory‚ Practice‚ and Application External/Internal Factors The only constant in the high-velocity world of express shipping is change. FedEx and its competitors wage an unrelenting battle to offer customers more delivery options‚ at lower cost‚ with greater convenience and reliability. The boom in e-business‚ home shopping networks‚ and mail-order catalogs for manufacturing has created exciting new opportunities for FedEx. No longer just an overnight
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Internal and external policy of KZ Internal policy (domestic) Kazakhstan is a secular democratic‚ lawful and social state. The Constitution declares the principle of a unitary state with a presidential form of government. A president of the RK is the Head of State‚ its top official‚ who defines domestic and foreign policies of the country and represents Kazakhstan within the country and in international relations. He is a symbol and guarantor of the people’s unity and state power‚ the freedoms
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The External Assessment * Economic Forces * Value of the dollar in world markets. The Euro‚ British Pound‚ and the Japanese Yen currencies have been valued more than the U.S. Dollar. In the global recession in 2008 the value of Dollar currencies is declined‚ so the Euro‚ British Pound‚ and the Japanese Yen currencies are more stable. This circumstance makes cars that sold in dollar decreased in the value‚ so the cars that sold in euro‚ British pound and yen become more profitable. *
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Internal and External Equity Comparisons Organizations that has the drive to flourish in a market that is very competitive must have a compensation plan that is well designed and inspires its employees‚ has benefit programs‚ guarantees equity‚ and handles compensation costs. These plans should mirror the culture of its employees. Organizations have numerous of options when designing a compensation plan comes into play‚ and must consider how the options they have chosen will be suitable for their
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found this market and believe the demand for this market was big. Apple was the most successful initial public offering after Ford Motor Company in 1980. Apple also was the fast company that hit the Fortune 500 in the history. However‚ Apple nearly goes into bankruptcy by the middle of 1990s due to the fierce external competition from the IBM and the Microsoft and the internal rapidly growth. In order to stay afloat‚ apple focused on innovated their personal industry line. This helps Apple became successful
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