Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
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Value Proposition Service & Pricing Assignment 3 1. Background/Executive Summary a. My Service is Public Relation Services (for Ford Motor Company) (54180) b. My customer is Ford Motor Company c. My customer is a Service Buyer d. Three key customer characteristics used to target Ford Motor Company are: • Psychographic: Succeeders ( Strong goal orientation‚ confidence‚ work ethic‚ organization ... support status quo‚ stability. Brand choice based on reward‚ prestige - the very
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Pulkit Jain 1481197 1. What is your opinion of Ford’s strategy (up to and including the development of the Ka) in the small car market in France? After initial success from Fiesta‚ Ford got a little complacent. By launching three different versions of Fiesta‚ one targeting basic buyers focused on just transportation‚ second targeting families focused on safety and third targeting Trend B segment focusing on features. The introduction of three such different models in the same market was done in
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FORD Ka (B) Case: 1) After using the similarity data provided for the Ford Ka market research study to perform a MDS analysis on the whole sample‚ the map (exhibit 1) shows the position of the different cars relative to each other. We can see two groups: one of them made of Peugeot 106‚ Ford Fiesta and Opel Corsa (practical and safe cars)‚ the other one made of Nissan Micra and Fiat 500 (dull and outdated cars). The other cars cannot be grouped together but there are all the same similarities
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Using SPSS for Data Analysis: Support Document for SPSS Output Tables 1 OFFICE OF PLANNING‚ ASSESSMENT‚ RESEARCH AND QUALITY Using SPSS for Data Analysis: Support Document for SPSS Output Tables Prepared by: UW-Stout Office of Planning‚ Assessment‚ Research & Quality (PARQ) Tynan Heller Susan Greene Revised on 8/29/12 Prepared for: UW-Stout Campus Report distributed to: UW-Stout Campus DOCUMENT NO: BPA-900 APPROVAL: Susan Greene The user is responsible for ensuring this is the
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addressed before computing the scores on the questionnaires and before conducting any analyses. This handout describes the distinction between positively-keyed items and negatively-keyed items‚ it describes the logic of reverse-scoring‚ and it outlines SPSS steps to reverse-score negatively keyed items. Positively-keyed items and negatively-keyed items Positively-keyed items are items that are phrased so that an agreement with the item represents a relatively high level of the attribute being
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the city Y= duration of residence in that city H0 = rXY=0 i.e there is NO relationship between the 2 continuous variables X and Y Ha ≠0‚ there is a relationship between the 2 continuous variables X and Y Analyze -> correlate -> bivariate The SPSS output indicates that rXY has a value of .936. Clearly this value of rxy seems different from zero. However the question that arises is whether this value of rxy is statistically different from zero at 95% level of confidence. There is a significant
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Statistics Practical 1 (IBM—SPSS – Statistics) IBM SPSS Statistics version 20 [SPSS]: IBM SPSS [Statistical Package for the Social Sciences] formerly called SPSS is a statistical software. There are several versions but we will use version 20. During the practical sessions you will use SPSS to define variables‚ enter data and carry out descriptive (Frequencies and Percentages‚ Mean +/- SD) and Inferential statistics (Chi-Square‚ ttest‚ etc.) Where can I get SPSS? You will need to contact
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48-hour Re-exam for 3rdsemester 19.-21. Jan. 2015 Class：RO13327me3z Name: Chen Chen Lecturers: Hellen Thomsen Helena Mosskov Starcke Jaweed Agha Date: 19-21. Jan. 2015 Contents 1. Introduction 2 1.1. About KA 2 1.2. Vision‚ Mission and Values 2 2. Internal analysis 2 2.1.Value Chain 2 2.2. Ansoff’s growth strategy 3 3. External Analysis 3 3.1. PEST (Germany) 3 3.2. Competitor analysis 5 3.3. Porter’s 5 Forces 5 4. SWOT 6 5. Internationalization 6 5.1. Supply chain 6
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SPSS Companion for Research Methods Revised Third Edition Melanie Arthur Portland State University Contents Preface PART 1: BASIC MOVES IN SPSS PART 2: CHAPTER KEYED SPSS EXERCISES 1-Human Inquiry and Science 2-Paradigms‚ Theory‚ and Social Research 3-The Ethics and Politics of Social Research 4-Research Design 5-Conceptualization‚ Operationalization‚ and Measurement 6-Indexes‚ Scales‚ and Typologies 7-The Logic of Sampling 8-Experiments 9-Survey Research 10-Qualitative Field Research 11-Unobtrusive
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