(BUS 302): Week (4) – Assignment # 1: (Ford Motor Company) (1/21/2011) (Shalema Rodriguez) (6448862787) Student (Strayer University) Professor Chester Galloway (BUS 302): Week (4) – Assignment # 1: (Ford Motor Company) (1/21/2011) (Shalema Rodriguez) (6448862787) Student (Strayer University) Professor Chester Galloway 1. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. Based
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Ford Motor Company Ford Motor Company is the world’s largest producer of trucks‚ and the second largest producer of cars and trucks combined. Ford has manufacturing‚ assembly or sales affiliates in 34 countries and Ford companies employed 337‚800 people world-wide in 1996. Ford has manufacturing facilities in 22 countries on 5 continents‚ with 87 plants in North America and 41 in Europe. In Europe‚ in 1995‚ Ford’s combined vehicle market share‚ at 12.2%‚ was the highest for eleven years‚ with three
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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Case 2: Ford Motor Company’s Value Enhancement Plan | 1. Does Ford have too much cash? For this question‚ we need some measurement of liquidity to compare the turnover rate and reservation of cash for Ford‚ GM‚ Chrysler and compare those measurements in different years to see if Ford have too much liquidity which means too much cash. Quick ratio is liquidity measurement which is a variant of the current ratio. It focuses on quick assets‚ which are those assets likely to be converted to cash
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Henry Ford was the creator of Ford Motors that started on June 16‚ 1903. “Henry Ford was a farmer’s son whose manufacturing genius transformed life around the globe” (Ford Motor Company‚ 2010) Henry was born July 30‚ 1863 and was the oldest of six siblings. Although he was committed to his family farm‚ he was always interested in machinery and mechanics. Which later helped him develop Ford Motors? “When Ford Motors began it consisted of eleven business associates and $28‚000 in capital.” (Ford
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FORD MOTORS COMPANY Ford Motors was founded by Henry Ford in 1903 in Michigan it was a pioneer in assembly line. In 1902 it has a market share of 50%‚ in 1956 the company went public and since then it has a significant presence in automotive market. However due to series of bad management and poor product portfolio‚ the company had not been doing well over the last decade. William Ford had a hard time when he started as a CEO because Henry Ford II left much debt and during his governance the
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Ford Motor Company has had its share of success and failures over the years. In order for the company to remain competitive and relevant in today’s economy‚ Ford should actively anticipate threats and have a strategy in place that allows them to minimize impacts while capitalizing on external opportunities. Ford Motor Company is one of three major domestic automobile manufactures. They also own Volvo‚ Aston Martin‚ Land Rover‚ Jaguar‚ and Mazda. Some of the external threats that face Ford Motor
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Company Background Name Ford Motor Company Logo Industries served Automotive Geographic areas served Worldwide Headquarters U.S. Current CEO Alan R. Mulally Revenue $ 134.3 billion (2012) Profit $ 5‚665 billion (2012) Employees 164‚000 (2011) Main Competitors Bayerische Motoren Werke AG‚ Chrysler Group LLC‚ Daimler AG‚ General Motors Company‚ Honda Motor Company‚ Nissan Motor‚ Tata Motors‚ Ltd.‚ Toyota Motor Corporation‚ Volkswagen AG and many other automotive companies. Ford Motor Company is one of the
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Ford operates in the US auto mkt‚ a huge‚ but not a high growth market. Growth in last 7 yrs – 1% US players losing share to foreign players. Firms consolidating. Targeting smaller segments – large no of models‚ low sales volume / model Focus on fuel efficiency‚ alternate fuels. All firms targeting US mkt. Chrysler merged with Daimler Benz‚ breaking off now. Focussed on clean diesel Power - BLUETEC GM focussing on hybrid vehicles‚ tying up with Toyota. Toyota caught up with Ford in sales volume
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impact the performance of Ford Motor Company as an organization by examining the relationship between the nature of the organization and its external environment using SWOT‚ PESTLE and PORTERS FIVE FORCES. 1.2 Context Ford Motor Company is one of the largest automotive manufacturers in the world. The company manufactures and distributes automobiles across six continents. With 80 manufacturing facilities worldwide‚ the company’s core and affiliated automotive brands include Ford‚ Lincoln‚ Mercury and
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