Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role
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INTEGRATING THE SUPPLY CHAIN Case Study - Friedland Timbers co. Johann Klassen is the Managing Director of Friedland Timbers co. which makes specialised wood products for the construction industry. He has recently been worried by late deliveries to some important customers. The industry is very competitive‚ and Johann knows that customers will go to other suppliers if he cannot guarantee deliveries. The marketing manager is particularly upset because he has worked with these customers for a
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Case Write-up Week 1 1. Supply Chain 2. Who are the various customers for textbooks? What do these customers want in terms of goods and services related to textbooks? From the publisher’s point of view‚ who is the critical customer? The various customers are professors‚ students‚ bookstores‚ schools‚ and online retailers. The customers want “on demand” accessibility‚ flexibility‚ and more content in the textbooks. The professors are the critical customer because they directly impact the
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Case Study: Global Supply Chain Management and Strategic Sourcing Assignment 1 Due: October 13‚ 2013 at 11:59pm Marks: 20 Sounds like a supply chain problem Metrovox is a German electronics manufacturer that designs‚ develops and manufactures a range of products for the entertainment and home electronics sector. Management has recently focused on two related products‚ Bugabyte and Terabyte Lite. The Bugabyte is a video and audio player with a flash drive. The company has invested heavily in
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Channel coordination through a revenue sharing contract in a two-period newsboy problem Cao To Linh and Yushin Hong Department of Industrial and Management Engineering POSTECH‚ Korea Abstract This paper studies channel coordination through revenue sharing contract between a single retailer and a single wholesaler in a two-period newsboy problem. Two models are discussed‚ a single-buying-opportunity model and a two-buying-opportunity model. We discuss how the revenue sharing ratio
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Supply Chain Management SUPPLY CHAIN ASSIGNMENT ON SUBMITTED TO- MS HARLEEN SAHNI SUBMTTED BY- ANKKIT RAJ McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald and in 1948 they reorganized their business as a hamburger stand using production
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Faster response to changing business needs through end-to-end visibility into supply chain operations This implementation won the award for innovation by the US Supply Chain Council (SCC) SCC‚ a renowned global nonprofit organization‚ has established the supply chain world’s most widely accepted framework for evaluating and comparing supply chain activities and their performance - the Supply Chain Operations Reference (SCOR®) model. SITUATION Lack of consistent metrics‚ & reporting rules
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Confirming Pages P A R T T H R E E Supply Chain Logistics Design One of the two primary responsibilities of a firm’s logistics management‚ as established in Chapters 1 and 2‚ is to participate in supply chain logistics design. Part 3 contains three chapters devoted to various logistics design issues. Chapter 12 establishes the global perspective of today’s business operations. Few firms enjoy the simplicity of conducting business within a single nation. The complexity of globalization
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NEWSVENDOR MODEL Too Much/Too Little Problem Maximize Expected Profit STEP 1: overage/underage costs Co = overage cost per unit Co = Variable Cost – Salvage value Cu = underage cost per unit Cu = Price – Cost (+ Future Cost) STEP 2: Find Critical Ratio F(Q*) = Probability demand < Q. Cu /Cu+ C0 = critical ratio/srvc level STEP 3: Calculate z from table. φ(Ζ) = Critical ratio STEP 4: Calculate Q* = optimal order quantity Ζ= from above (table) μ = mean σ = standard
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PROJECT MANAGEMENT IN BIOTECHNOLOGY AND PHARMACEUTICAL INDUSTRY In today’s competitive world‚ if an idea is not converted into product in time then the idea will never be successful. What makes an idea successful? A well executed Idea or thought is a successful Idea. The process of execution of an idea from its inception into a final product is called project management. Project management is one of the hot career options with the growing competition. Project management involves planning‚ organizing
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