’s‚ the Ford Pinto was one of Ford Motor ’s best-selling cars‚ helping to strengthen Ford ’s market position within the industry. The Pinto was introduced to the market in September 1970 and dubbed by Ford as the "carefree little American car" (Davidson‚ p 3). The Pinto was Ford ’s answer to imported subcompact autos‚ which held 18.4% of the market‚ a market that had not yet been entered into by domestic auto manufacturers (Davidson‚ p. 3). The design and development process of the Pinto began in
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Dropbox 4 Business Ethics A Utilitarian Argument in the Ford Pinto Case In 1971 Ford Motor Company decided they wanted to create a compact car that could compete with the other Japanese manufactured cars. It rushed from its inception to its actual production. In the end‚ these cars proved to be one of the most dangerous ever produced because of their extreme flammability in instance of rear impact collision. The decision by Ford to not recall any of its cars‚ and not fix design flaws‚ conceal
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Estella Wright Dennis Gioia “The Ford Pinto Fire” Week Six (7/1/14) Written Assignment SYNOPSIS OF THE ARTICLE In 1968‚ Ford Motor Company made plans for a car that would be inexpensive‚ small‚ and appeal to all car buyers. The planned project was to meet the 2000/2000 rule‚ meaning that the Pinto could weigh no more than 2‚000 pounds‚ and cost no more than $2‚000. This rule was instituted because of the extreme competition from foreign car makers such as Toyota and all of the
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THE FORD PINTO CASE A Dangerous Product On 10 August 1978 Judy Ann Ulrich‚ eighteen‚ was driving a 1973 Ford Pinto to volley-ball practice in Goshen‚ Indiana. Inside the car with her were her sister Lynn Marie‚ sixteen‚ and their cousin Donna Ulrich‚ eighteen. As they were heading north on U.S. Route 33‚ their car was struck from behind by a 1972 Chevrolet van. The Pinto collapsed like an accordion; the fuel tank ruptured; and the car exploded in flames. Lynn Marie and Donna burned to death in
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Case Study: Ford Pinto MGT/216 07/17/20 Case Study: Ford Pinto Abstract In 1971‚ Ford Motor Company (FMC)‚ on the advice of then vice-president Lee Iacocca‚ introduced the first subcompact vehicle‚ the Ford Pinto. After production had begun and the release of the Pinto in the United States‚ Ford discovered a defect in the design on the fuel system; the gas tank was placed in the rear of the vehicle. This error could cause the vehicle to explode on low speed rear end collisions due to a
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Ethical dimensions of cost/benefit" analysis. Evaluate from a moral perspective the "cost/benefit" analysis conducted by Ford. One may ask what do we need ethics in business for? To answer this question‚ we need to know what ethics is‚ as well as‚ what impact it has on businesses‚ people and relations. Ethics is often defined as a set of rules‚ principles governing a group or a person; determining his/her behavior. It imposes a social responsibility on people. Even though‚ in the past ethics was
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Immanuel Kant would have would have certainly believed that Ford acted wrongly by not upgrading the integrity of the Pinto’s fuel system after learning about the danger of explosions in low-speed rear end collisions. Kantian deontology asserts that “nothing can possibly be conceived in the world‚ or even out of it‚ which can be called good‚ without qualification‚ except a good will.” (Kant 1). Although some human qualities are intrinsically valuable‚ or good for their own sake‚ Kant believes that
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Case Analysis: Ford Pinto Carlandra Moss Excelsior College November 2‚ 2014 How much is a life worth in dollars? Imaginably a couple of million? In the 1970s Ford Motor Company idea of life was worth about $200‚000 dollars. In the article‚ Pinto Madness by Mark Dowie‚ Ford Motor Company argued that it would be too expensive to fix a crash-induced fuel leak in the Pinto Car model. Ford was definitely facing a serious moral obligation; the moral thing to do is to face the consequences
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Ford Pinto Fires Case Study and Executive Summary John Bonner‚ Scotti Greenleaf‚ Rose Scarbrough MGT216 University of Phoenix October 18‚ 2010 Sarah Nelson Ford Pinto Fires Case Study and Executive Summary Introduction During the Late 1960’s the Ford Motor Company was one of the leading auto manufactures in the United States. Ford was credited with revolutionizing the muscle car era of the 1950’s and 1960’s. During the mid 1960’s Lee Iacocca helped Ford establish itself in the late 1960’s
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Assignment 3: Case 8.9 Ford and Its Pinto and GM and its Mallibu: The repeating exploding gas tank problem. 1. Calculate the total cost of all the fixes for the pinto gas tank problem has been performed. Design changes that could have been done by Ford include Side and cross members at $2.40 and $1.80 per car respectively‚ a shock-absorbent “flak suit” to protect the tank at $4; a tank within a tank and placement of the tank over the axle at $5.08 to $5.79; a nylon bladder within the tank at $5
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