Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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Ford KaThe launching team of Ford Ka is facing a changing marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group
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Historically‚ car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. • Financially constrained buyers (single men and women without children <100‚000 FF) • Average income‚ more youthful/expressive buyers (100-250 thousand FF‚ single men/women/childless couples) • Average income and/or family constrained buyers (full nesters‚ empty nesters 100FF and above) • Higher income‚ not family constrained
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beggars and sickly people begging for food and some money. It critically examines these procedures in the moral dilemma with reference of applying the concepts: rule and act utilitarianism. Should we give these beggars money or not? In deciding whether we give or not‚ the answer for that is we should give. Why? Act utilitarianism basically states that an action is moral if it produces the greatest happiness for the most people. This reason alone the act of giving them would be a good idea‚ because it
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distributive justice. One distributive justice approach used in the healthcare field looks at the quality adjusted life year (QALY). The effectiveness of a treatment is based on an increase in the length and/or quality of life. This uses the utilitarianism theory which supports taking the action that results in the most good for the largest number of people. The end result is justified even if there are some undesirable actions to be taken to reach that end. Some argue against the use of this approach
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In his book‚ The Right and the Good‚ W.D. Ross defends the theory of moral pluralism‚ which is “the idea that there are several values that may be equally correct and fundamental‚ and yet in conflict with one another” (New World Encyclopedia). In accepting this approach‚ we must assume that our ideas of right and wrong are influenced by multiple sources. According to Ross‚ in order to act morally right‚ we must be able to maintain a balance between our conflicting duties‚ or prima facie obligations
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listens to Abraham and says he won’t and Abraham manages to convince God himself to change his mind. Now I feel like this story is very much related to the topic we are discussing here in this story we can see that god and Abraham are not using utilitarianism to go about their decisions they are using Kent method
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Henry Ford made many contributions to the American economy during the 1920’s. He was a very skilled and intelligent man at that. Henry was born into an Irish immigrant family on a farm in Wayne County‚ Michigan. He became Chief engineer of the Edison Company in Detroit during 1888. In 199 he organized that Detroit auto mobile and in 1903 he introduced the ford motor company model T manufactured in 1908. He was believed to sponsor the development of the moving assembly line in 1914. Henry Ford made
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Study 2.2 Paradise Lost: The Xerox Alto Case Study 2.3 Project Task Estimation and the Culture of “Gotcha!” Case Study 2.4 Widgets ’R Us 000200010270649984 31 Project Management: Achieving Competitive Advantage‚ Second Edition‚ by Jeffrey K. Pinto. Published by Prentice Hall. Copyright © 2010 by Pearson Education‚ Inc. 32 Chapter 2 • The Organizational Context Internet Exercises PMP Certification Sample Questions Integrated Project—Building Your Project Plan Notes Chapter Objectives
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be buying their first car. The Mustang II concept car generated allot of excitement and led directly to the first Mustang less than a year later. Ford was unaware how popular the car would be. They announced when the first television commercial would be shown and many Americans tuned in to see it. The next day‚ the first day of availability‚ Ford sold 22‚000 mustangs. The 19641/2‚ as it was later called‚ was available in only two models: the coupe and convertible. Both models featured a lengthened
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