2 New Product Development 2.1 Introduction New product development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature. We briefly review these models and propose a new model that is better suited to decision making regarding product performance and specification. In this chapter we start with a discussion of products and product life cycle in order to set the background for the later sections of the chapter. The outline of the
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monetary cost • Low time cost • Limited variety and choices • Customer’s participation in determining the next batch ZARA’S PRODUCT LIFE CYCLE TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves over the timeline ZARA PRODUCT LIFE CYCLE • High fashion industry with latest designs and trends 5-6 weeks life cycle • The life cycle curves is shown as the graph above ZARA’S KEY FACTORS SHORT LEAD TIME LOWER QUANTITIES MORE STYLES • Keep up with the
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............................................10 Product development ............................................................................................................10 Target Market.......................................................................................................................11 Product Innovation...............................................................................................................12 Product Lifecycle .....................................
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the U.S. population by 2050‚ compared with 14% in 2005. 3. Describe lifestyle changes that are occurring in the consumer market. Lifestyle changes that are occurring in the consumer market are things such as Travel consultants‚ fitness focused products & retirement housing. 4. Describe the differences between rational and emotional buying motives. The difference between rational & emotional buying motives is that rational buying motive concerned with basic human needs such as food‚ clothing &
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Recommendation New product development strategy In order to increase the sales and make more company profit‚ launching a new product is considered as good ways to the new product development strategy. Based on the Dutch Lady product life cycle‚ it can maintain its loyal customers for those who are always look for the innovated product by using the new product innovation. Dutch Lady Company can launch some products which focus on elderly. They can produce more product like milk‚ it must contain a
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Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships‚ creating products that combined customer-oriented design with advanced technology to cast a reputation for consistency and excellence that many industry valued and applauded. In mid 2000‚ HTC started making customized smart phones running on windows operating system
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http://books.google.co.in/books?id=wY2bSaEm8l8C&pg=PA90&lpg=PA90&dq=competitors+of+videocon+electronics+and+home+appliance&source=bl&ots=p7DLgLKyei&sig=qCj-601BTqKbVNxLzH2GNbJZBOU&hl=en&sa=X&ei=rGnqUeCyNojtrQfW0oHwAw&ved=0CFcQ6AEwBzgK#v=onepage&q=competitors%20of%20videocon%20electronics%20and%20home%20appliance&f=false Review of the resource-based approach The resource-based view (RBV) emphasizes the firm’s resources as the fundamental determinants
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ATENEO DE MANILA UNIVERSITY GRADUATE SCHOOL OF BUSINESS Clark Field Pampanga OPEMAN Submitted to Prof. Lauro Guevara Submitted by April Ocampo Instructions : 1) Answer as comprehensively as you can. 2) A hard copy and a diskette copy of your report must be submitted. E-mail submissions shall not count. ------------------------------------------------------------------------------------------------------------ CRITICAL THINKING
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First of all‚ Inditex tries to tackle cannibalization by differentiating the brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in
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Apple developed the IPod back in 2001‚ and it has proven to be a very successful product for them to date. While it wasn’t the first MP3 on the market it has proven to be a front runner among consumers. The IPod uses both the best combination of hardware and software to make the use of this product one of the best on the market. Apple has developed three different types of the IPod they have the Nano‚ Shuffle‚ and Touch. The shuffle is the least expensive to purchase and is used just for music.
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