OUTLINE Introduction Cultural Diversity 1. Defining Diversity and Its Values 2. Diversity and Globalization Employee Resource Groups at Ford Ford Diversity in the Marketplace Ford Dealers & Suppliers Conclusion .INTRODUCTION The rise of multinational companies and increased global diversification by even small companies has resulted in people of diverse backgrounds and cultures working together in the same office or for the same organization. Conflict in such situations
Premium Ford Motor Company Henry Ford
CASE 1 SULLIVAN FORD AUTO WORLD OVERVIEW The owner of a Ford car dealership dies unexpectedly. His 28-year-old daughter‚ a health care manager with an MBA degree‚ temporarily takes command. She is shocked to find that the once-thriving dealership is losing money and realizes that she must choose between selling the business at an unfavorable price‚ or working to turn it around. She suspects that improving the performance of the service department will be the key to saving the business
Premium Marketing Customer relationship management
FORD WINDSTAR CASE ANALYSIS SUMMARY Minivan history and development Minivans designed for families‚ for people with two or more children and who were tired of cramming into sedans for long and short-hour trips. Minivan is divided into 2 categories: LWB and SWB. It was first introduced by Dodge Caravan on 1983 and then followed by General Motors and Ford. SUMMARY Ford Windstar o Ford Windstar was introduced in Canada in 1991. o Windstar was the first to be given 5 stars rating by NHTSA o Windstar
Premium Brand Advertising
Why Ford Should Worry. By: Muller‚ Joann‚ Forbes‚ 00156914‚ 2/13/2012‚ Vol. 189‚ Issue 2 Section: Strategies THE AUTO BUSINESS Chief Alan Mulally and his executives are rightfully proud they avoided bankruptcy. But they’re not safe yet. Not by a long shot. The coronation went exactly according to Ford’s script. At the North American International Auto Show in Detroit 2‚400 reporters hushed as video screens the size of tractor trailers flooded their vision. A booming voice shook Joe Louis Arena:
Premium Ford Motor Company
Henry Ford was born in 1863‚ He began his working life at age 16 as an apprentice mechanic. This initial job was in a factory in Detroit in which he was employed as an engineer specializing in lighting company by Edison‚ he alternated various jobs in Detroit‚ one of which being a farmer on his family farm. The turning point in his life came in 1893 when he began to give shape to his revolutionary vision of the car‚ and began developing prototypes of the internal combustion engine. On June 4‚ 1896
Premium Henry Ford Ford Motor Company Automobile
Q: 1 Why are Ford and GM entering the Russian car market now? Why did they not invest earlier‚ and why do they do not postpone investment until the market is bigger? For any company going out for the foreign market is because of any one out of globalization‚ reducing tariff all over the world‚ to increase the market share‚ saturation of the local market‚ for getting the economies of scale of production‚ to use their excess capacity and use the resources where it is available at law cost. The several
Premium Automotive industry General Motors Ford Motor Company
Ford Crisis Communications Plan 1. Introduction/Synopsis Through the 33 accidents with 27 injuries and 4 death because of tire separation Ford and Firestone were recalling 6.5 million tires mainly used on Ford Explorers. The crisis shifted from a product flaw to a safety concern voiced by public and owners of Ford vehicles. To save the upcoming crisis and to help maintain Ford’s credibility and accountability PR firm Lucky7(L7) was hired. When crisis reached its climax under threat was 100-year
Premium Facebook Conversation Mass media
APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
Premium Apple Inc. Gross domestic product Economic growth
of programs to better align employee interests and attitudes with a new strategy SUCCESSFUL INTEGRATION MANAGER: * Deep knowledge of the acquiring company * A flexible management style * Ability to work in cross-functional project teams * Willingness to work independently * Sufficient emotional and cultural intelligence to work * well with people from all background A. STAFFING FOLLOWS STRATEGY 1. Hiring and Training Requirements Change * Training and development
Premium
The Success Story of Henry Ford Henry Ford’s contribution as a leader can be best summed up by the following quote: “I will build a motorcar for the great multitude‚” (Brainy‚ 2001). He didn’t invent the assembly line; he innovated it. He enabled cars to be manufactured at a lower cost so that the average person could purchase one rather than just the rich. With this goal in mind‚ 55% of all cars at the time were Henry’s Model T (Interesting‚ 2008). This revolutionized the automobile
Premium Ford Motor Company Henry Ford