Toyota Implements New Marketing Strategies to Restore Consumer Trust and Overhaul the Company’s Image Webster University Abstract This paper explores the various marketing strategies undertaken by Japanese automaker‚ Toyota Motor Corporation to restore consumer trust and overhaul the company’s image in response to a 10 million worldwide vehicle recall in 2010. The recalled vehicles were the result of an influx of acceleration-related accidents for which Toyota faced hundreds of
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Profile a) Historical Background TOYOTA MOTOR CORPORATION (NYSE: TM) is a Japanese multinational automaker headquartered in Toyota‚ Aichi‚ Japan. It was founded in Japan on August 28‚ 1937. The company originally produced small cars and light trucks for consumption in Japan and for exports to other countries. The first Toyota retail dealership was opened on October 31‚ 1957 in Hollywood‚ CA. In 1980 a heavy United States import tax on vehicles forced Toyota to open a plant in America in order
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Toyota Motor Corporation 1. Brief description Toyota Motor Corporationis the largest Japanese automobile manufacturer as well as one of the largest automobile companies in the world. It was initially established in 1933 as a part of the Toyoda Automatic Loom Works‚ Ltd. Later in 1937‚ it was named as the Toyota Motor Co. Ltd. Toyota established many related companies or business units‚ some of which are Toyota Machines Work Ltd. and Toyota Auto Body Ltd. In 1982 such business units were incorporated
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The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
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Current Ethical Issue in Business Toyota Ethical Issue Charlie Badell‚ Dawn Vinaguerra‚ Dotlyn Robertson‚ Farida Biobaku‚ Peter Daunoy HCS 350 July 18‚ 2011 John Muench‚ MSM Current Ethical Issue in Business Ethics are moral principles of knowing right and wrong. All human action comes under the ethics of right or wrong. In the corporate world‚ ethics may be known as moral business principles. As defined by Crystal (2010)‚ “Business ethics is the behavior
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Toyota Motor Corporation Table of Contents Table of Contents ii 1. Introduction 1 1.1. History 2 2. Financial Information 3 2.1. Financial Analysis 3 3. Mergers and Acquisitions 4 4. Competition and Foreign Interests 5 5. Future Expectations 5 6. Conclusion 6 References 7 1. Introduction Toyota‚ which is known as Toyota Motor Corporation is one of the most exciting names in the automobile industry today. Toyota is one of the most competitive companies globally and has
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environmental factors that have led to the product provider’s success‚ and identify and discuss the changes you think may affect the product in the future. CONTENTS Business organization in external environment.............................1 History of Toyota................................................................ 1 The economic environment factor............................................2 The political environment factor..............................................2 The social‚ cultural and
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Toyota Case Study: Toyota has manufactured their own core values of service stemming from ongoing communication about their demands and campaigning the idea of building a long-term relationship with the customer and not just a short sale. Toyota also focuses on the customer as the ultimate driving force of all operations. They cover a significant range of people and their needs‚ tailoring all of their vehicles from trucks to hybrids for the specific buyer. The Prius is a hybrid vehicle‚ which most
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USING SOCIAL MEDIA TO LAUNCH FORD’S GLOBAL CAR IN THE U.S.A. Fiesta Movement In April 2009‚ The Ford Motor Company launched a new marketing campaign called the Ford Fiesta Movement. The campaign had an unusual approach‚ never previously used before by Ford since being incorporated in June 1903: Ford used amateurs to create ads for Ford Fiesta‚ their new B category car and relied on (an artificially designed) Word of Mouth Marketing that used online social media to build awareness. Their thinking
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International Marketing and Sales CU 03223 Report Company Case 4: Toyota Prius February 2013 Members: Floris Baars Karina Galiauskaite Jessica Giljam Samuel van Horen Bastiaan van Kemseke Maximilian Wilde Supervisor: Vera Hartog Introduction The Toyota Prius is a full hybrid electric mid-size hatchback‚ formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles
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